Performance Marketing Specialist

Job Title: Performance Marketing SpecialistLocation: Johar Town, Lahore
Company: Adeptecom (eCommerce Brand Management)
Salary Range: PKR 70,000 – 100,000/month

About Adeptecom

Adeptecom is a growing eCommerce brand management agency specializing in scaling online brands through strategic advertising and data-driven marketing. We work with a variety of eCommerce clients, helping them maximize ROI through platforms like Meta, TikTok, and Google Ads.

Job Overview

We are looking for a Performance Marketing Specialist to take ownership of paid media strategy and execution across Meta, TikTok, and Google Ads. The ideal candidate is analytical, creative, and results-driven, with hands-on experience in managing and optimizing ad campaigns for eCommerce brands.

Key Responsibilities

• Develop, execute, and manage performance marketing campaigns on Meta, TikTok, and Google Ads.
• Collaborate with the creative team to plan and guide ad creatives based on audience insights and trends.
• Monitor and analyze campaign performance, reporting on key KPIs including ROAS, CPA, CTR, and CPM.
• Continuously test and optimize ad creatives, copy, audiences, and bidding strategies.
• Allocate and manage advertising budgets effectively to maximize ROI.
• Conduct competitor and market analysis to inform campaign strategies.
• Stay updated with platform changes, algorithm updates, and best practices.

Requirements

• 1–3 years of hands-on experience in performance marketing, ideally in an eCommerce environment.
• Proven success managing campaigns on Meta (Facebook & Instagram), TikTok, and Google Ads.
• Strong understanding of performance KPIs, funnel marketing, and optimization techniques.
• Ability to think strategically while executing with precision.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent communication and collaboration skills.

Preferred Skills

• Experience with tools like Google Analytics, Shopify, or other eCommerce platforms.
• Creative mindset with a good eye for ad creatives and messaging.
• Familiarity with A/B testing and conversion rate optimization (CRO).

What We Offer

• Competitive salary (PKR 70,000 – 100,000/month) based on experience.
• A collaborative and fast-paced work environment.
• Opportunities for growth and skill development in the eCommerce marketing space.
• A chance to work with exciting local and international eCommerce brands.

Job Type: Full-time

Pay: Rs70,000.00 - Rs100,000.00 per month

Work Location: In person

Expected Start Date: 15/09/2025