Marketing Freelancer

We are looking for a creative and result-driven Marketing Freelancer to join our team and take full ownership of marketing activities for our men’s undergarment brand. The ideal candidate should be able to execute the entire marketing process from concept to final product, ensuring our brand stands out in a competitive market.

Responsibilities:

• Develop and implement a comprehensive marketing strategy for the brand.
• Plan and execute content calendars tailored to brand positioning and seasonal trends.
• Create and present aesthetic mood boards for campaigns and product launches.
• Organize and manage in-house product/content shoots (photography & videography).
• Work on brand identity and branding material (packaging, logos, guidelines, social media look).
• Develop marketing content (social media, digital ads, website, influencer collaborations).
• Ensure creative consistency across all platforms and campaigns.
• Conduct market research and competitor analysis to align with industry trends.
• Plan and execute digital marketing campaigns (Meta, Google, TikTok, etc.) to drive brand visibility and sales.
• Monitor and analyze campaign performance; provide actionable insights and reports.

Requirements:

• Proven experience as a marketing freelancer/creative marketer, preferably in fashion, apparel, or lifestyle brands.
• Strong skills in branding, digital marketing, and content creation.
• Ability to manage end-to-end execution of campaigns.
• Excellent understanding of aesthetics, brand storytelling, and consumer psychology.
• Knowledge of social media platforms, SEO, paid ads, and influencer marketing.
• Strong organizational and presentation skills (mood boards, creative pitches).
• Self-motivated, detail-oriented, and able to meet deadlines.

What We Offer:

• Opportunity to build and shape the identity of a growing undergarment brand.
• Creative freedom to execute innovative ideas.
• Flexible, project-based collaboration with potential for long-term association.

Location: Lahore (in-house presence required for shoots)
To Apply: Send your portfolio, CV, and sample campaigns/projects you’ve executed.

Job Type: Full-time

Work Location: Hybrid remote in Lahore