Performance Marketing Specialist

About Taager

Taager
is the first B2B startup specialized in supporting social sellers. We are democratizing the social e-commerce space by enabling entrepreneurs — whether beginners or experienced — to sell online without capital, inventory, or operational experience. We handle product selection, storage, logistics, payment collection, and customer service on behalf of our merchants.

Launched in 2019 with a team of just 8 people, we’ve grown to over 700 employees across Egypt, Saudi Arabia, the UAE, and more recently, Morocco. We serve over
34,000 social commerce sellers from diverse backgrounds — from students seeking side income to seasoned digital marketers aiming to become independent entrepreneurs. Our sellers have access to over 2,500 high-potential products.

Our teams are driven by our mission and deeply motivated to provide the best experience for our sellers. With a commitment to quality and operational excellence, we're transforming the social commerce landscape in the MENA region!

Our Mission

To empower anyone to start and grow their own e-commerce business.

Our Vision

We envision a world where anyone can sell online, earn a living, and even build wealth — all within a simple, low-risk environment. A world where the magic of technology is made accessible to the most talented merchants.

Why Join Taager?

• You'll work in an international environment with team members from over 10 nationalities.
• You’ll have access to a very attractive compensation plan, depending on your ability to scale.
• We invest in team development and prioritize internal promotions.
• You’ll work alongside ambitious, kind, and talented individuals

Position Summary:
We are seeking a Performance Marketing Specialist with proven expertise in B2B marketing to join our growing team. This role is ideal for a data-driven marketer who thrives on designing, executing, and optimizing campaigns across acquisition and activation funnels. You will play a critical role in driving measurable growth, ensuring marketing investments deliver strong ROI, and shaping the digital customer journey.

What will you do:

• Campaign Strategy & Execution
  • Plan, launch, and optimize acquisition and activation campaigns across paid search, social, display, and programmatic channels.
  • Develop targeted strategies for B2B audiences to drive high-quality leads and conversions.
  • Collaborate with sales, product, and content teams to ensure alignment between campaigns and business objectives.
• Performance Measurement & Analytics
  • Own end-to-end campaign tracking, attribution, and performance reporting.
  • Define, monitor, and analyze KPIs including CAC, CPL, conversion rates, ROAS, and retention metrics.
  • Conduct A/B tests and leverage insights to improve efficiency across the funnel.
• Optimization & Growth
  • Identify scaling opportunities while maintaining efficiency and quality of leads.
  • Implement retargeting, nurturing, and activation strategies to increase pipeline velocity.
  • Stay ahead of industry trends, tools, and competitive strategies to enhance campaign effectiveness.
• Collaboration & Reporting
  • Partner with the analytics team to create dashboards and actionable insights.
  • Present performance updates, growth opportunities, and strategic recommendations to stakeholders.
  • Work closely with design and content teams to develop compelling creatives and tailored messaging.

What will make you Successful:

• 3–4 years of proven experience in performance marketing, with a strong emphasis on B2B acquisition and activation.
• Solid track record of managing multi-channel paid campaigns (Google Ads, LinkedIn AdMixpanel, metabasetic).
• Advanced proficiency in analytics platforms and tools (e.g., Google Analytics 4, Mixpanel, Metabase, or similar).
• Strong command of data-driven decision-making, KPI tracking, and marketing attribution models.
• Experience designing and optimizing funnels for lead generation, qualification, and activation.
• Excellent understanding of B2B buying cycles and digital user journeys.
• Strong communication skills with the ability to translate complex performance insights into actionable recommendations.