Performance Marketing Specialist

Campaign Management

• Plan, launch, and scale high-performing campaigns across Google, Meta, TikTok, Snapchat, Programmatic platforms, and Apple Search Ads.
• Manage end-to-end performance for web and app funnels, ensuring optimized ROAS and growth-oriented execution.

Attribution & Tracking

• Implement and manage Mobile Measurement Partners (AppsFlyer, Adjust, Branch) for accurate tracking and attribution.
• Oversee GA4, GTM (client & server-side), and Google Merchant Center with advanced event and conversion tracking.
• Expert in Server-Side Tracking, Conversion API integrations, Pixel debugging, and Tag audits.

Feed & Catalogue Management

• Manage and optimize product feeds and dynamic catalogues across Google Merchant Center, Meta Commerce, TikTok, and other ad platforms.
• Identify and resolve feed issues, ensuring data accuracy and automation for campaign scalability.
• Collaborate with product and tech teams to maintain structured, high-quality feeds that enhance performance outcomes.

CRO & Conversion Optimization

• Conduct in-depth CRO audits for landing pages, e-commerce funnels, and app user journeys.
• Utilize heatmaps, funnel analytics, and A/B testing to provide actionable insights and creative/UX recommendations.

Automation, AI & Dashboarding

• Design and automate performance dashboards using Looker Studio, Supermetrics, Zapier, or n8n.
• Integrate AI-driven optimization and predictive analytics to enhance campaign efficiency and improve ROAS.

Strategy & Growth

• Develop and execute full-funnel media strategies focused on CPA, ROAS, and LTV optimization.
• Analyze market trends, audience insights, and scaling opportunities across GCC markets to drive growth.