Performance Marketing Specialist

About the Role:

We’re looking for a Performance Marketer who can drive measurable business growth through paid campaigns and organic visibility. You’ll be responsible for strategizing, executing, and optimizing campaigns across Google Ads, Meta Ads, and SEO, with a strong focus on e-commerce and lead generation.

Key Responsibilities:

• Plan, create, and manage Google Ads and Meta Ads campaigns for both e-commerce and service-based clients.
• Perform keyword research, audience targeting, and conversion optimization to improve ROI.
• Monitor daily performance metrics, analyze trends, and optimize ad spend for maximum returns.
• Conduct SEO audits, on-page/off-page optimization, and track keyword performance.
• Develop landing pages and ad creatives aligned with campaign goals.
• Set up and manage conversion tracking, retargeting, and analytics dashboards.
• Collaborate with design and content teams to improve ad copy, visuals, and overall funnel performance.
• Stay updated with digital marketing trends, algorithm changes, and ad platform updates.

Required Skills & Qualifications:

• Proven experience (3+ years) in Google Ads, Meta Ads, and SEO.
• Strong understanding of e-commerce marketing funnels and lead generation strategies.
• Proficiency in Google Analytics, Tag Manager, Search Console, and Meta Business Suite.
• Knowledge of A/B testing, remarketing, and audience segmentation.
• Analytical mindset with the ability to interpret data and drive insights.
• Excellent communication and reporting skills.

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹45,000.00 per month

Benefits:

• Paid time off

Experience:

• Performance marketing: 3 years (Preferred)

Work Location: In person