Performance Marketing Specialist

Key Responsibilities:

• Plan, execute, and optimize paid campaigns across Meta (Facebook/Instagram Ads), Google Ads (Search, Display, YouTube, Shopping), and TikTok Ads.
• Develop, manage, and monitor campaign budgets ensuring efficient ROI.
• Conduct A/B testing of creatives, ad copy, and targeting strategies.
• Analyze campaign performance using tools like Google Analytics, Meta Ads Manager, TikTok Ads Manager, and Data Studio.
• Provide detailed performance reports and insights with actionable recommendations.
• Stay up-to-date with platform trends, new features, and industry best practices.
• Work closely with the creative/content team to align ad strategies with business goals.

Nice to Have:

• Experience in e-commerce performance marketing.
• Knowledge of SEO/ASO as a plus.
• Familiarity with email/SMS automation tools.

Qualifications:

• Experience in developing and executing digital marketing campaigns
• Strong analytical skills and ability to interpret performance data
• Experience with pay-per-click (PPC) advertising platforms such as Google Ads and Facebook Ads
• Excellent written and verbal communication skills
• Ability to work effectively in a team environment and collaborate with multiple departments
• Bachelor's degree in marketing, Business, or related field
• Experience in the technology industry is a plus

Job Type: Full-time

Pay: Rs120,000.00 - Rs160,000.00 per month

Application Question(s):

• How many years of hands-on experience do you have managing paid ads on Meta, Google, and TikTok?

Education:

• Bachelor's (Required)

Experience:

• Performance Marketing: 2 years (Required)

Work Location: In person