Performance Marketing Specialist

At MoovBuddy , we are revolutionizing health and wellness, making it accessible to all through our innovative apps. By simplifying complex medical insights into easy-to-use solutions, we empower individuals to take charge of their health.

With a global reach, our apps are available in 13 languages and has been featured in over 80 countries , engaging users from more than 150 nations . We are proud to have over 7 million users benefiting from our diverse apps, including MoovBuddy, Kegel Men, MindBuddy, Alpha, Quitbuddy, Young Face which also support multiple languages and are trusted worldwide.

Operating from our offices in İstanbul and London , we have a team of experts dedicated to creating impactful and accessible platforms for everyone.

We are looking for an experienced Performance Marketing Specialist to manage and optimize our digital campaigns across platforms like Meta, Google Ads, and TikTok. This role is perfect for a candidate with a strong analytical background, expertise in mobile app marketing, and a passion for data-driven decision-making to achieve our digital marketing goals and enhance customer engagement.

What You’ll Be Responsible For:

• Manage and implement end-to-end digital marketing campaigns across platforms (Meta, Google Ads, TikTok) aligned with marketing objectives, ensuring scalable growth and daily performance monitoring.
• Conduct market and competitor research to identify new audience opportunities, platform trends, and localization strategies
• Analyze campaign data to derive insights and inform creative strategy, audience segmentation, and funnel optimization.
• Provide data-driven creative briefs and insights to the internal design team, ensuring alignment between messaging, visuals, and user intent.
• Manage high-budget campaigns efficiently, ensuring optimal ROI and CPA performance across regions and platforms.
• Collaborate cross-functionally with growth, data, and creative teams to enhance campaign effectiveness and identify new testing opportunities.
• Monitoring user acquisition activities using a variety of analytics tools (Amplitude, AppsFlyer),
• Generate and present regular performance reports with clear growth recommendations and actionable insights.

What We’re Looking For This Role:

• 2 years of experience in marketing of subscription based mobile apps,
• Proven success managing high-volume budgets and achieving growth or ROAS targets.
• Deep understanding of user acquisition funnels, cohort analysis, and growth loops.
• Solid experience managing campaigns on Meta, TikTok, Google Ads
• Experience in creative testing and collaboration with design teams.
• Strong analytical skills with a data-driven approach,
• Proficiency in Appsflyer, Amplitude, and other analytics tools,
• Advanced Excel skills for data analysis,
• Knowledge of optimization and localization strategies,
• Skilled in budget management and cross-functional collaboration,
• Excellent communication and teamwork abilities,
• Passion for data-driven experimentation and continuous improvement in fast-scaling environments.

What We Offer:

• Experience a friendly and positive culture: work with a supportive and dynamic team,
• Career advancement: embrace opportunities to take on more responsibilities and advance your career,
• Private health insurance to support your well-being,
• Paid birthday off & more.
• Hybrid working model.