Performance Marketing Specialist

Requirements:

• 2–4 years of hands-on experience in paid digital marketing
• Proven track record in managing performance campaigns with measurable ROI in the Tech, Software, or Development industry
• Strong expertise in managing Google Ads, Meta Ads, and LinkedIn Ads campaigns, along with relevant reporting tools
• Familiarity with GA4, Tag Manager, and conversion tracking methodologies

Job Responsibilities:

• Plan, execute, and optimize paid media campaigns across Google Ads, Meta Ads, and LinkedIn Ads platforms.
• Manage and allocate ad budgets efficiently to maximize ROAS and achieve CPA targets.
• Analyze campaign data and prepare weekly and monthly performance reports.
• Continuously test creatives, audiences, and bidding strategies to improve campaign outcomes.
• Collaborate with cross-functional teams to align performance marketing activities with business objectives.

Job Type: Full-time

Work Location: In person