Performance Marketing Specialist

Responsibilities:

• Plan and execute performance marketing campaigns across major digital platforms

• Optimize campaigns for ROI, conversions, and cost efficiency

• Monitor and analyze daily metrics (CPC, CPM, CTR, CPA, ROAS)

• Manage monthly budgets and ensure efficient utilization

• Conduct A/B testing, audience segmentation, and creative testing

• Collaborate with creative, content, and analytics teams to enhance outcomes

• Prepare performance reports with insights and clear recommendations

• Ensure compliance with platform policies and maintain account security

Requirements:

• Bachelor’s degree in Marketing, Business, Digital Media, or related field

• 3–5 years of proven experience in performance/digital marketing

• Strong command of Meta Ads Manager, Google Ads, Google Analytics, TikTok Ads

• Solid understanding of paid media best practices & policy compliance

• Excellent analytical, communication, and collaboration skills

• Must not be engaged in any external business or freelance activity

Job Type: Full-time

Work Location: In person