Performance Marketing Specialist

• Plan, execute, and optimise paid media campaigns across Google Ads, Meta (Facebook & Instagram), and other digital platforms.
• Track campaign performance, analyse key metrics, and generate actionable insights to improve ROI.
• Manage and optimize advertising budgets to meet defined business goals.
• Work closely with creative and content teams to develop high-performing ad creatives.
• Conduct A/B testing on ads, audiences, and landing pages to improve conversions.
• Monitor industry trends and platform updates to recommend innovative growth strategies.

Requirements

• Minimum 2+ years of hands-on experience in performance marketing or paid media.
• Strong expertise in Google Ads and Meta Ads Manager; experience with other platforms is a plus.
• Practical knowledge of campaign tracking, analytics, and reporting tools.
• Solid understanding of audience targeting, retargeting, and conversion optimization.
• Data-driven mindset with strong analytical and problem-solving skills.
• Excellent communication and team collaboration abilities.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person