Performance Marketing Specialist

About the Role

We are looking for a data-driven Performance Marketing Manager to lead paid media campaigns across Google Ads, Meta, LinkedIn, YouTube, and other digital platforms. The ideal candidate should have a strong analytical mindset, creative problem-solving skills, and the ability to drive measurable ROI through digital channels.

Key Responsibilities

• Plan, execute, and optimize performance campaigns across platforms such as:
• Google Ads (Search, Display, YouTube)
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads
• Other platforms: Programmatic, Quora, Reddit, etc. (as relevant)
• Develop full-funnel campaign strategies — from awareness to conversion.
• Set up, manage, and monitor campaign budgets and bids to achieve optimal CPA/CPL/ROAS.
• Analyze campaign performance data, identify trends, and provide actionable insights.
• Work closely with the creative and content teams to develop high-performing ad creatives and landing pages.
• A/B test ad copies, creatives, audience segments, and landing pages to maximize performance.
• Implement and maintain tracking and attribution using tools like GTM, GA4, Meta Pixel, and UTM parameters.
• Prepare regular campaign performance reports and dashboards for management review.
• Collaborate with SEO, CRM, and design teams to ensure an integrated digital marketing approach.
• Stay updated with the latest trends and updates in digital advertising platforms and algorithm changes.

Key Skills & Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 2–4 years of experience in performance/digital marketing.
• Hands-on experience managing paid campaigns on Google Ads, Meta, and LinkedIn.
• Strong knowledge of analytics tools such as Google Analytics (GA4), Tag Manager, and Data Studio.
• Proficiency in A/B testing, retargeting, and funnel optimization.
• Excellent analytical and reporting skills with advanced knowledge of Excel or Google Sheets.
• Certification in Google Ads and Meta Blueprint (preferred).
• Experience in B2B/B2C paid marketing, preferably in [industry type, e.g., SaaS / Manufacturing / Healthcare / E-commerce].

Performance Metrics (KPIs)

• Cost Per Lead (CPL) / Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Conversion Rate (CVR)
• Click-Through Rate (CTR)
• Lead Quality Score
• Campaign ROI

Why Join Us

• Opportunity to work with a fast-growing digital marketing team.
• Exposure to multi-channel campaign management and high-budget ad operations.
• Dynamic, data-driven environment where performance and creativity go hand-in-hand.

Job Type: Full-time

Work Location: In person

Job Type: Full-time

Pay: ₹30,000.00 - ₹40,000.00 per month

Experience:

• Performance marketing: 3 years (Required)

Work Location: In person