Performance Marketing Specialist

Job Title: Performance Marketing Specialist - Google Ads (PPC)

Location: Ramesh Nagar, Delhi
Department: Paid Media / Digital Marketing
Experience Required: 2+ years
Job Type: Full-Time

Job Summary:

We are looking for a skilled and detail-oriented Performance Marketing Specialist with at least 2 years of experience in PPC advertising, especially Google Ads. The ideal candidate should be capable of independently managing ad accounts, optimizing campaign performance, conducting client meetings, and supporting a small performance team. This role requires strong analytical skills, communication abilities, and a results-driven mindset focused purely on paid marketing.

Key Responsibilities:

• Plan, execute, and optimize Google Ads campaigns (Search, Display, Video, Shopping, and Performance Max).
• Perform keyword research, ad group structuring, bidding strategy, and audience targeting.
• Monitor daily performance metrics and optimize campaigns to meet performance goals (CPA, ROAS, CTR, etc.).
• Prepare campaign reports and deliver performance updates during client meetings.
• Coordinate with creative/content teams to ensure timely delivery of ad assets.
• Collaborate with team members, delegate tasks, and monitor the performance of junior PPC executives or interns.
• Handle client communication, understand campaign goals, and provide data-driven recommendations.
• Maintain accurate documentation of campaign setup, changes, and optimizations.

Key Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum 2 years of hands-on experience in managing Google Ads/PPC campaigns.
• Proficiency in Google Ads, Google Analytics, and Tag Manager.
• Strong understanding of paid media metrics and optimization techniques.
• Ability to create and present campaign performance reports to internal and external stakeholders.
• Strong communication skills and confidence in handling client-facing roles.
• Experience in guiding or supervising team members is preferred.
• Proficient in Excel/Google Sheets for data analysis and reporting.

Preferred Skills (Bonus):

• Google Ads Certification is a strong advantage.
• Familiarity with reporting tools like Looker Studio or Supermetrics.
• Experience with landing page A/B testing and funnel optimization (non-SEO based).

Job Type: Full-time

Pay: ₹30,000.00 - ₹50,000.00 per month

Work Location: In person