Performance Marketing Specialist

Job Ad: Freelance Performance Marketing Specialist

Location: Remote
Job Type: Freelance / Contract

Are you a performance-driven marketing expert with a knack for optimizing digital campaigns? We are seeking a highly skilled and results-oriented Freelance Performance Marketing Specialist to join our team. This role involves planning, executing, and optimizing paid media campaigns across multiple platforms to drive measurable business growth.

Key Responsibilities:

• Develop and manage paid marketing campaigns on platforms such as Google Ads, Facebook, Instagram, LinkedIn, and other relevant networks.
• Analyze campaign performance metrics like CPA, ROAS, CTR, and conversion rates to determine campaign success.
• Conduct A/B testing to continuously improve ad creatives, targeting strategies, and overall campaign performance.
• Create detailed, data-driven reports on campaign performance, offering actionable insights for optimization.
• Manage and allocate marketing budgets effectively to ensure maximum ROI.
• Stay updated with the latest trends and best practices in digital marketing and paid media.

Qualifications:

• Proven experience in performance marketing across various digital channels.
• Strong knowledge of Google Ads, Facebook Ads Manager, and other digital marketing tools.
• Analytical mindset with the ability to derive insights from data and make data-driven decisions.
• Familiarity with performance metrics and KPIs.
• Ability to work independently, manage multiple projects, and meet deadlines.
• Excellent communication and reporting skills.
• Experience with tools like Google Analytics, SEMrush, or similar is a plus.

Job Type: Contract

Work Location: Remote