Performance Marketing Specialist

About Us

Hindawi Foundation is a not-for-profit organization dedicated to promoting education, culture, and a love of reading across diverse communities and languages through innovative digital initiatives.

Our latest platform, Booktime (launched in 2024), provides free access to a global library of children’s books for readers aged 12 and under, available worldwide in multiple languages. By joining Hindawi Foundation, you will help use technology to make reading and learning accessible to children everywhere.

We are seeking a Performance Marketing Specialist for a full-time, on-site role. You will be responsible for planning, executing, and optimizing digital marketing campaigns across multiple channels to drive traffic, conversions, and revenue growth.

The role includes managing paid media campaigns, analyzing performance data, optimizing ROI, and applying best practices in digital marketing. You will collaborate with cross-functional teams to deliver high-performing campaigns and ensure continuous improvement across the customer acquisition funnel.

• Manage ad network accounts, making daily adjustments
• Report on conversion metrics across our multichannel campaigns
• Assist in planning media buying campaigns
• Specify important tracking events and work with our technical team to validate their accuracy
• Work with the content team to ensure we have the right balance of formats and messaging for our digital campaigns
• Assist in identify opportunities for improvement of systems, processes, practices, cost reduction, and productivity
• Work with data analysts to optimise campaign efficiency whilst we continue to scale
• Assist in investigating and implementing automation techniques, particularly in Google Ads

• 0 to 3 years of digital marketing experience.
• Analytical skills.
• Experience running multichannel campaigns is plus.
• Excellent English level.

• Work on a global, mission-driven education platform
• Manage and optimize digital marketing campaigns across multiple channels
• Collaborate with cross-functional teams (marketing, content, tech)
• Gain hands-on experience in performance marketing and data analysis
• Opportunities for learning, growth, and career development

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