Performance Marketing Specialist

We’re Hiring: Performance Marketing Specialist (Meta Ads + Google PPC)

Locations:

• DHA, Phase V, Karachi
• Gulshan-e-Iqbal, Block 5, Karachi

Shaadi Organization Pakistan is looking for a high-level Performance Marketing Specialist who can drive real business growth through paid advertising — not just clicks, but qualified leads and conversions.

If you know how to turn ad spend into measurable ROI, this role is for you.

Key Responsibilities:

• Plan, execute, and optimize Meta Ads (Facebook & Instagram) and Google PPC campaigns
• Generate high-quality leads and improve conversion rates
• Manage campaign budgets efficiently to maximize ROI
• Conduct audience research, targeting, and retargeting strategies
• Perform A/B testing (creatives, copy, landing pages)
• Analyze campaign performance and scale winning campaigns
• Work closely with creative and sales teams for better results
• Track KPIs, prepare reports, and continuously optimize performance
• Manage Meta ads (primary focus)
• Launch 6 - 10 new creatives per week
• Identify winning angles (not just ads)
• Stop underperforming ads quickly (every 3–5 days)
• Scale winners gradually and intelligently
• Help improve AOV through bundles, offers, and funnel suggestions

Requirements:

• Proven experience in Meta Ads & Google Ads (PPC)
• Strong understanding of lead generation funnels and conversion tracking
• Hands-on experience with:
• Facebook Ads Manager
• Google Ads
• Google Analytics / GA4
• Pixel & conversion tracking
• Ability to analyze data and make performance-driven decisions
• Strong copywriting and ad creative understanding
• Result-oriented mindset (focused on leads, sales & ROI — not vanity metrics)
• Actively improve performance through better creatives, faster testing, and smart scaling.
• Creative thinking (hooks, angles, messaging)

What We Offer:

• Competitive salary + high performance-based incentives
• Opportunity to manage large-scale ad budgets
• Fast-paced environment with real growth opportunities
• Work with a strong brand and high-impact campaigns
• PLUS performance upside tied to: ROAS improvement
• AOV grow the revenue scaling

Important Note:

This is a results-driven role. If you only know basic boosting or campaign setup without proven performance results, this role is not for you.

How to Apply:

• Visit: https://www.shaadi.org.pk/career
• Send your CV to hr@shaadi.org.pk
• Mention “Performance Marketing Specialist” in the subject line
• Include campaign results, case studies, or portfolio (if available)

Pay: Rs100,000.00 - Rs125,000.00 per month

Application Question(s):

• What makes you the best candidate for this job?

Education:

• Bachelor's (Required)

Experience:

• Meta Ads & Google PPC: 4 years (Preferred)

Work Location: In person