Performance Specialist

We are hiring a Performance Marketing Specialist to manage and optimize campaigns across TikTok, Meta (Facebook/Instagram), and Google Ads, with strong knowledge of Adjust MMP tracking. The ideal candidate has hands-on experience in scaling campaigns, analyzing data, and driving ROI.

Responsibilities:

• Plan, execute, and optimize performance marketing campaigns on TikTok, Meta, and Google Ads.
• Manage and implement conversion tracking, attribution, and event setup using Adjust.
• Analyze campaign data and create performance reports with actionable insights.
• Conduct A/B testing on creatives, targeting, and bidding strategies.
• Work closely with the creative team to provide data-driven recommendations.
• Stay up to date on platform updates, trends, and best practices.

Requirements:

• 2+ years of experience in performance marketing.
• Proven experience managing paid campaigns on TikTok, Meta, and Google Ads.
• Strong knowledge of Adjust MMP for attribution and event tracking.
• Analytical mindset with proficiency in Excel/Google Sheets and reporting tools.
• Ability to work in a fast-paced environment and deliver measurable results.
• Portfolio / Case studies required (previous campaigns & results).

Job Type: Full-time

Ability to commute/relocate:

• New Cairo: Reliably commute or planning to relocate before starting work (Required)

Experience:

• adjust: 2 years (Required)
• tiktok Ads: 2 years (Required)
• meta ads: 2 years (Required)
• google ads: 1 year (Required)