Senior Performance Marketing Specialist

About Invygo:

Founded in 2018 in Dubai, invygo is on a mission to redefine mobility across the Middle East and North Africa. We make car access simple, flexible, and hassle-free - helping people move on their own terms.

With offices in Dubai, Riyadh, and Cairo, and a growing presence across the UAE, Saudi Arabia, and Qatar, our team is made up of passionate innovators who are bold, dedicated, and driven by impact.

At invygo, you’re not just joining a company, you’re helping shape the future of mobility in MENA. If you’re ready to make a difference, come build the smartest way to move with us.

The Role:

You will play a vital role in driving the success of our mobile application by executing effective marketing campaigns. Your primary responsibility will be to execute marketing campaigns that boost app downloads, engagement, and user acquisition. You'll have the opportunity to learn and grow, bringing fresh perspectives and ideas to our campaigns and contributing to our marketing efforts in the mobile space. Your insights into mobile marketing performance will be valued as you actively contribute to acquisition and customer revenue.

What You’ll Be Doing:

• Develop and implement Paid Search and Paid Social strategies for invygo's online

campaigns, ensuring alignment with overall marketing and business objectives.

• Manage and optimize the company's Meta Ads, Tiktok Ads, Snapchat Ads, Twitter Ads,

Google Ads, ASA accounts, including ad creation, bidding strategies, optimizations, and

budget allocation.

• Continuously analyze and assess campaign performance, making data-driven decisions

to optimize ROI and achieve KPI targets.

• Develop and refine audience targeting strategies.
• Troubleshoot and solve paid campaign issues in partnership with account managers.
• Conduct conversion rate optimization (CRO) activities, including A/B testing and content

optimization, to improve ad performance and user experience.

• Collaborate with cross-functional teams, such as tech, content, design, and data, to

create high-quality and relevant ad creatives and landing pages.

• Stay up-to-date with the latest Performance Marketing trends and best practices,

applying this knowledge to improve campaign performance and efficiency.

• Prepare and present regular reports on performance to senior management, highlighting

key insights and recommending strategic actions.

Requirements

What You Bring to the Table:

• 5+ years of experience in paid ads, with a proven track record of managing large-scale

campaigns for mobile applications.

• In-depth understanding of Facebook/Instagram/Meta Ads, Tiktok Ads, Snapchat Ads,

Twitter Ads, Google Ads, Apple Search Ads, and support software for each platform.

• Strong analytical and communication skills, with the ability to interpret data and translate

insights into actionable recommendations.

• Excellent attention to detail and the ability to manage multiple tasks and deadlines

simultaneously.

• Knowledge of Creative Optimization best practices, including A/B testing and content

briefing.