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Palomar College

Performing Arts Marketing and Program Coordinator

Please see Special Instructions for more details.

Supplemental Materials 1: Submit a digital or printed portfolio demonstrating experience producing integrated marketing and publicity assets for events, programs, or productions:
  • Integrated marketing campaign for an event, production, or program
  • Key art and print materials (poster, program, or brochure)
  • Digital content (social media graphics, web banners, or email)
  • Publicity materials (press release or media kit)
  • Optional evidence of impact (engagement metrics or outcomes)

  • The hiring committee will determine if interviews will be conducted in person at the College or via Zoom. Travel expenses are not reimbursed by the College. If a second-level interview is required, second-level travel reimbursement is only available for eligible candidates. HR will notify those who are eligible when second-level interviews are scheduled.

Posting Details

Position Information

Position Title
Performing Arts Marketing and Program Coordinator

Department
Performing Arts Department

Primary Location
San Marcos Campus

Location Details
Palomar College believes a healthy work-life balance can improve the physical, emotional, and mental health of our employees. In support of this belief, the District offers the opportunity to work remotely for certain positions, depending on the operational needs of the District and the provisions of the Remote Work Policy. Probationary employees are not eligible to work remotely unless approved by the Assistant Superintendent/Vice President, Human Resource Services. No employee is guaranteed the right to work remotely. No employee shall be authorized to work remotely 100% of the time unless approved by the Assistant Superintendent/Vice President, Human Resource Services.
  • Palomar has multiple campus locations (San Marcos, Escondido, Rancho Bernardo and Fallbrook); training may occur at any of these locations and the work location is subject to change depending on future department needs.
  • Potential future vacancies may include other District departments, locations, and/or work schedules (i.e. days, evenings or nights).


Full or Part Time
Full-Time

Category
Classified

Hours per week
40

Number of Months
12 month

Work Schedule
Monday – Friday, 8:00 a.m. – 5:00 p.m.
  • Occasional night and weekend hours may be required due to department needs.


Grade
25

Salary/Wage
  • $ 5,592.08 (negotiable)


Salary/Wage Frequency
Monthly

Benefits
In addition to a competitive compensation structure, Palomar College also offers an extremely generous benefits package.
  • Insurance fully paid for employees and their eligible dependents: four medical plans, dental HMO, and the vision plan (additional plans are available that require employee buy up/monthly contribution)
  • Vacation, sick leave and 25 paid holidays
  • $80,000 employee term life/accident insurance policy (additional buy up options available)
  • Employee long-term care insurance
  • Employee Assistance Plan (EAP) – Confidential free counseling, financial, legal, personal and professional development resources for all members of your household
  • Additional buy up options available for other voluntary insurance benefits
    • Enrollment in CalPERS (California Public Employees Retirement System)

The estimated maximum value of this employer-paid benefits package is approximately $31,245.84 annually.

Primary Function
Coordinates comprehensive marketing campaigns, digital content creation, and program curation for Performing Arts productions and concerts using traditional and digital media channels, sources and outlets; develops, prepares and maintains engaging promotional materials in print, web and social media platforms; curates performers for special or ongoing concert programs and maintains artist relationships; collaborates with faculty to promote classes and productions; analyzes marketing effectiveness and audience engagement metrics.

Minimum Qualifications
To be eligible for this position, you must meet and provide evidence of the following minimum qualifications:
Experience: Three years of increasingly responsible experience in performing arts program design, promotion and publicity.
  • Note: For work experience, a “year” is defined as equivalent to 40 hours per week for 12 months.


AND
Education: Equivalent to the completion of an associate’s degree in performing arts, marketing, journalism, public relations or a related field.



Transcripts must be included to receive credit for education and/or to substitute education in lieu of experience (i.e. Bachelor’s degree = 4 years of experience). Click here for Guidelines for Equivalency for Classified Positions.

Only coursework completed at, and degrees awarded by, accredited institutions recognized by the U.S. Department of Education will be considered as satisfying the minimum qualifications. Coursework and degrees that are completed outside of the United States are required to have transcripts evaluated (evaluation to U.S. equivalency and a course by course analysis) by an appropriate U.S. credentials evaluation service. For a list of credentials evaluation agencies accepted by Palomar College, visit the National Association of Credentials Evaluation Services (NACES) website at https://www.naces.org/index, or the Association of International Credential Evaluators, Inc. (AICE) website at http://aice-eval.org/.


Diversity, Equity, Inclusion, Accessibility and Antiracism (DEIAA) Statement
Palomar College serves over 30,000 students from a variety of backgrounds and we are proud to be a Hispanic Serving Institution. Our student body is rich in its diversity. Click here to see a quick overview of our student demographics on our recent Student Fact Sheet.
Palomar College is committed to diversity, equity, inclusion, accessibility and antiracism (DEIAA). We are dedicated to empowering students to succeed and are guided by our core values; some of which are the following:
  • Access – We make education possible for everyone.
  • Diversity, Equity, and Inclusion – We recognize and respect diversity, seek to foster a culture of inclusion and belonging, and strive to address inequities.


All positions require cultural competency which includes the sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, sex, gender identity, sexual orientation, and ethnic backgrounds of community college students, faculty, and staff.

Preferred Qualifications
Experience in performing arts program design, promotion, publicity, and/or digital marketing.
Proven experience in implementing and managing effective social media campaigns on a variety of platforms.
Demonstrated knowledge of the current marketing and media landscape including the challenges promoting live, local in-person events.
  • Experience managing and maintaining websites including knowledge of Word Press or similar platforms.


Licenses and/or Certificates
N/A

Supervision Received and Exercised
Supervision Received From: Manager, Performing Arts Production

Duties and Responsibilities
Essential Functions: Essential responsibilities and duties may include, but are not limited to, the following:
1. Develops, coordinates and executes integrated marketing campaigns for Performing Arts events and classes across multiple channels including social media platforms, email marketing, digital advertising, and traditional media outlets.
2. Partners with faculty to develop marketing strategies for classes, workshops, continuing education programs, and community outreach initiatives; creates promotional materials highlighting curriculum strengths, learning outcomes, and student success stories.
3. In coordination with other District departments, creates and maintains digital marketing content including graphics, videos, social media posts, and email newsletters; maintains internal and external websites using various content and design software; ensures consistent brand voice and visual identity across all platforms.
4. Monitors and analyzes marketing performance to track engagement, attendance, and campaign effectiveness; prepares monthly marketing reports with recommendations for optimization.
5. Coordinates the process of season planning; writes marketing copy and show descriptions; creates and coordinates distribution of brochures and promotional materials; develops timelines and coordinates with graphic designers and print vendors; collaborates closely with faculty to develop compelling season themes, show titles, and educational messaging directors; writes copy and creates show descriptions.
6. Prepares performance programs for all performances and develops related promotional content; collects information from faculty directors and performers including program order, cast lists, program notes, biographical sketches, and photos; formats content and writes promotional sections for programs while ensuring accessibility compliance for materials.
7. Writes press releases and media advisories for events and distributes to traditional media; coordinates press interviews and media coverage; maintains media contact database; writes copy and selects photos for performances, classes and events; arranges photo shoots as necessary.
8. Coordinates special concerts and/or concert series for fall and spring semesters; researches, and books performers; coordinates contracts, scheduling, and logistics with Performing Arts Department and technical staff prepares appropriate promotional materials for concerts.
9. Coordinates event logistics for all performances including parking arrangements, accessibility accommodations, recording and live streaming, and emergency communication protocols.
10. Maintains artist relations and performance opportunities from various performing artists, talent agents and faculty; maintains digital database of performers to include processing contracts, coordinating meetings, and ensuring effective communication between artists, agents, technical staff and other District personnel.
11. Oversees the work of short-terms, volunteers, and student workers, providing training, guidance, and day-to-day direction of their work assignments; participates in training and providing guidance to other department and/or District staff as needed; ensures completeness and accuracy as directed.

Marginal Functions:
1. In coordination with administration and faculty, assists with fundraising opportunities and promotes the department’s donation program known as The Performing Arts Circle.
2. Performs related duties and responsibilities as required.

Knowledge, Skills, Abilities
Knowledge of:
1. Background, purpose, style and merit of performing arts including dance, musical theater, and contemporary performance formats.
2. Various marketing strategies including social media management, email marketing, search engine optimization (SEO), online advertising, and content marketing.
3. Modern design and multimedia tools, including graphic design software, video editing applications, photography techniques, and web publishing platforms.
4. Analytics and data interpretation for marketing campaign assessment and audience engagement measurement.
5. Principles and practices of sound marketing and business communication; correct English usage, grammar, spelling, punctuation and vocabulary.
6. Principles and practices of journalism, public relations, and strategic communication applicable to assigned areas of responsibility.
7. Contract negotiation methods and practices within the entertainment industry.
8. Event marketing and promotions, including design and coordination; methods, practices, terminology and procedures used in creative design and advertising.
9. Accessibility standards for digital content and event promotion materials.
10. Modern office technology, including cloud-based collaboration tools, customer relationship management (CRM) systems, and project management software.
11. Federal and state laws, codes, regulations and policies and practices pertaining to marketing, accessibility, and data privacy.

Skill in:
1. Coordinating, promoting and publicizing performing arts performances, classes and events.
2. Developing and executing strategic multi-channel marketing campaigns for performing arts events with measurable outcomes.
3. Organizing, setting priorities and exercising independent judgment in fast-paced, deadline-driven environment.
4. Creating engaging digital content including social media posts, promotional videos, graphics, and email campaigns.
5. Data analysis and reporting using analytics tools to inform marketing decisions.
6. Interpreting, applying and explaining policies and procedures and reaching sound decisions in assigned areas of responsibility.
7. Responding to requests and inquiries from performers, agents, and others encountered in the course of work.
8. Clear and effective communication across diverse audiences and platforms, both written and verbal.
9. Cross-cultural communication and inclusive marketing practices that reflect community diversity.
10. Preparing clear, concise and accurate reports, correspondence and other written materials including proofreading copy text with attention to detail.
11. Modern office practices, including remote collaboration tools, cloud-based systems and file management.
12. Relationship building with artists, media contacts, community partners, and internal stakeholders.
13. Maintaining sensitivity to and understanding of the diverse academic, socioeconomic, age, cultural, physical or mental disability, medical condition, gender, gender expression, gender identity, sex, sexual orientation, nationality, race and ethnic backgrounds of community college students, faculty, and staff.
14. Establishing and maintaining effective working relationships with others encountered in the course of work.

Working Conditions
Environmental Conditions: The incumbent works primarily indoors in an office environment and occasionally outdoors for events and photo shoots; attends evening and weekend performances and events.
Physical Conditions: Essential and marginal functions may require physical fitness requirements necessary to perform the job functions with or without accommodation, such as the ability to stand and walk and occasionally lift or carry up to 25 pounds. This position requires work shifts outside of the traditional Monday – Friday work week.

Terms of Employment
  • Full-time, 40 hours per week, 12 months per year.


This position also carries a probationary period of six months from the date of hire.
  • The person selected for hire will be required to complete the following pre-employment requirements: live scan/fingerprinting, official transcript(s), and TB risk assessment. Other pre-employment requirements may be required depending on the position (i.e. certifications or licenses; see applicable job posting section for details). Successful completion of all pre-employment requirements is mandatory to be eligible for employment. These requirements are in accordance with the following Administrative Procedures and Board Policies: AP 7120, AP 7125, AP 7126, AP 7127, AP 7330, BP 7330, AP 7336, AP 7337, and BP 7335.


Posting Detail Information

Open Date
04/27/2026

Close Date
05/11/2026

Open Until Filled
No

Posting Number
P1045P

Additional Application Information
Supplemental Materials 1: Submit a digital or printed portfolio demonstrating experience producing integrated marketing and publicity assets for events, programs, or productions:
  • Integrated marketing campaign for an event, production, or program
  • Key art and print materials (poster, program, or brochure)
  • Digital content (social media graphics, web banners, or email)
  • Publicity materials (press release or media kit)
  • Optional evidence of impact (engagement metrics or outcomes)


  • The hiring committee will determine if interviews will be conducted in person at the College or via Zoom. Travel expenses are not reimbursed by the College. If a second-level interview is required, second-level travel reimbursement is only available for eligible candidates. HR will notify those who are eligible when second-level interviews are scheduled.


Supplemental Questions

Required fields are indicated with an asterisk (*).

  • * What does antiracism mean to you? Why is antiracism significant in planning and promoting performing arts programs?

    (Open Ended Question)

  • If other source, please specify.

    (Open Ended Question)

Applicant Documents

Required Documents
  • Cover Letter
  • Resume/CV
  • Supplemental Materials 1 (see the "Additional Application Information" section)
Optional Documents
  • Supplemental Materials
  • Transcript 1
  • Transcript 2
  • Transcript 3

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