Personal Assistant & Booking Admin to Shereen Mitwalli

About the Role:

We’re looking for a highly organized, proactive, and business-minded Personal Assistant & Booking Manager to join Shereen Mitwalli’s team. This is not your typical admin role — we’re looking for someone with drive, initiative, and a natural flair for sales, coordination, and communication.

You’ll be the first point of contact for all inquiries related to Shereen’s speaking engagements, events, and collaborations. You’ll manage day-to-day communications, ensure all details are executed flawlessly, and support Shereen on-site at events, both administratively and operationally.

If you’re someone who thrives in a fast-paced environment, loves organization, and has a touch of charm when it comes to closing deals — we want to meet you!

Key Responsibilities:

• Handle all incoming inquiries via email, calls, and social media — ensuring prompt, professional, and warm communication.
• Convert inquiries into confirmed bookings, maintaining a high close rate.
• Manage and update Shereen’s calendar, itineraries, and travel logistics.
• Prepare quotations, proposals, and follow-ups for speaking engagements and brand partnerships.
• Be present on-site during events, supporting with coordination and client handling.
• Track and report sales conversions, leads, and pipeline activity weekly.
• Collaborate on marketing and outreach strategies to drive new bookings.
• Provide administrative support — from scheduling to document preparation and client communications.

Key Requirements:

• Female.
• Excellent English communication skills — both written and spoken
• Proven administration or sales experience (minimum 2–3 years preferred)
• Experience in events, PR, or media industry is a strong advantage
• Highly organized, proactive, and detail-oriented
• Strong ability to manage time and multitask under pressure
• Proficient in Microsoft Office, Google Workspace, and CRM tools
• Confident, well-presented, and comfortable accompanying Shereen to events when needed
• Must be based in Dubai and available to start immediately

Job Type: Full-time