Personal Brand Expert (Organic Growth Strategist)

Full-Time Remote EST Hours
Are you a brand visionary with extensive content marketing experience? We're looking for an Organic Growth Strategist for our Personal Brand on Instagram. Think a combination of Matt Gray + Iman Gadzhi + Shelby Sapp. This is a hands on performance role - you'll be mapping out the growth strategy, writing content, managing a small team, and optimizing the brand voice & image. Growth into Head of Organic Acquisition Systems role possible and welcomed. Whether building a new profile from scratch or improving an existing one. If you get excited by scaling a personal brand through core values & storytelling, this role is for you.

About Richard Yu: Richard turned a $500 digital product into an 8 figure online education empire. Now, he teaches others how to do the same while documenting everything on Instagram and YouTube.
YouTube:
Instagram:
Secondary Instagram:
Our brand is impact driven, service oriented, and rapidly scaling. Your mission is to help turn a high growth personal brand into one of the most influential voices in business education.
Your Core Role: Own and scale the organic Instagram funnel. You're the engine behind building a strong brand that attracts raving fans while driving potential clients to our Instagram.

Responsibilities

• Map out a growth plan for our organic Instagram presence
• Establish us as an authority to attract the right audience for the brand
• Research competitors & do niche research to find what's working
• Strategize the brand across different organic platforms
• Create high converting, nurturing, and storytelling content (carousels, stories, reels)
• Collaborate and lead the content creation team
• Repurpose content from our existing library of posts, clips, images, and B roll footage
• Optimize and scale the funnel without being salesy
• Track performance and improve KPIs

Compensation

Base salary $5k-10k (plus Rev Share based on performance)

Requirements

You are a:

• Field athlete - you write, test, and launch content yourself
• Direct response operator - you speak offer, funnel, and media fluently
• Data obsessed optimizer - you track everything and act on it
• Branding expert - you love building personal brands and positioning in the market
• Feed native creative - you can write in Richard's voice and hook the scroll
• High energy leader - you set your own goals and push for big outcomes
• Self starter - you don't wait for permission, you execute daily

You've Done This If

• You've written dozens of posts that drove real growth of a personal brand
• You've gained 100k+ followers for a personal brand in the info space
• You've worked inside high ticket coaching or online education brands
• You've operated in a fast paced sales environment that expects results
• You have experience in managing a large follower Instagram page (TikTok/YouTube/LinkedIn experience is a plus)

This Role Is NOT for You

• You only wrote a few posts but never actually saw results
• You want to "manage" without writing copy yourself
• You need someone to set your goals or micromanage you
• You've never worked in a high velocity, performance driven environment

Ready to Build Something Big? If you're a creative, data driven performance leader who wants to scale one of the most impactful personal brands in online business education-apply now.