Pharma Content & Social Media Strategist

We are seeking a talented Pharma Content Writer & Social Media Expert to craft compelling content and drive engagement across digital channels — with a strong focus on LinkedIn and other B2B pharma platforms. As part of a digital-first team supporting a leading B2B pharma marketplace, your work will directly contribute to industry visibility, lead generation, and thought leadership positioning.

You’ll be responsible for both writing high-value pharma content (blogs, press releases, interviews, insights) and distributing it via strategic social media engagement, building relationships with decision-makers, and enhancing the brand’s digital footprint.

Key Responsibilities:

Content Writing & Development:

• Write high-quality, technically accurate, and engaging content tailored for pharma B2B stakeholders
• Blog posts, industry news, insights, white papers, press releases, interviews, case studies
• Simplify complex pharma/healthcare topics for informed yet non-technical business audiences
• Align content with the buyer journey to drive awareness, engagement, and conversion

Social Media Engagement:

• Create and manage posts, campaigns, and conversations on LinkedIn and other relevant platforms
• Engage with pharma professionals, industry groups, and company pages to boost visibility
• Monitor industry trends and use social media to position the company as a thought leader
• Schedule and manage content using tools like Hootsuite, Buffer, or native platforms

Content Distribution & Optimization:

• Distribute content via digital channels including social media, email newsletters, and partner platforms
• Track performance metrics and continuously optimize based on engagement and conversion KPIs
• Maintain a consistent content calendar aligned with product launches, events, and industry cycles

Cross-Functional Collaboration:

• Coordinate with marketing, sales, and product teams to ensure unified messaging
• Support ABM (Account-Based Marketing) campaigns with targeted content for key pharma accounts
• Stay updated on regulatory changes, pharma market trends, and digital marketing innovations

Requirements:

• 1+ years of experience in content writing (preferably in the pharmaceutical or healthcare industry)
• Proficiency in managing professional social media accounts — especially LinkedIn
• Strong command of written English, with attention to tone, style, and audience relevance
• Basic knowledge of SEO, content optimization, and B2B buyer personas
• Familiarity with the pharma ecosystem: manufacturers, suppliers, distributors, etc.

Good to Have:

• Understanding of industry compliance and regulatory guidelines (FDA, EMA, CDSCO, etc.)
• Exposure to B2B marketing funnels, lead nurturing, or email campaign strategies

What We Offer:

• Flexible remote work setup
• Opportunity to work with a fast-growing digital pharma platform
• Creative freedom and visibility into strategic business initiatives
• Access to pharma industry leaders and cutting-edge market insights

Job Types: Full-time, Fresher, Internship, Freelance

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

• Flexible schedule

Work Location: Remote