PPC ad Lead Generation Specialist

Job Title: PPC & Lead Generation Executive

Location: Indore (On-site)

Experience: 1–5 Years

About Us:

We are a growing IT services company offering solutions in web development, mobile apps, custom software, digital marketing, and consulting. We’re on the lookout for a smart, proactive individual who can drive lead generation efforts through both organic and paid channels.

Role Overview:

As a PPC & Lead Generation Executive , you will be responsible for planning, executing, and optimizing multi-channel campaigns to generate quality leads for our IT services. You’ll work closely with the marketing and sales teams to ensure alignment between demand generation efforts and sales goals.

Responsibilities:

• Develop and manage lead generation strategies across:
• Email marketing
• SEO & organic outreach
• Paid Ads (Google, Facebook, Instagram, LinkedIn)
• Cold calling & outbound communication
• Social media marketing (SMM) Create, manage, and monitor campaigns to drive consistent, qualified leads.
• Collaborate with content, design, and sales teams to align messaging and goals.
• Track lead quality, source performance, and conversion funnel (MQL to SQL).
• Use analytics and CRM tools to improve lead generation ROI and effectiveness.

Requirements:

• 1–5 years of experience in lead generation or performance marketing (preferably in IT services).
• Hands-on experience with paid campaigns (Google Ads, Meta Ads, LinkedIn Ads). Understanding of SEO, email tools, landing page optimization, and lead funnels.
• Strong communication skills, especially for outreach and coordination with sales.
• Ability to balance multiple campaigns and prioritize based on business goals.
• Nice to Have:
• Experience with CRM tools like HubSpot, Zoho, or similar. Understanding of MQL/SQL frameworks and lead nurturing workflows.
• Basic knowledge of marketing automation tools.

What We Offer:

• A collaborative, performance-driven environment.
• Opportunity to contribute to strategy and growth.
• Career development and learning support.
• Incentives for high-performing candidates.

Job Type: Full-time

Pay: From ₹25,000.00 per month