PPC Executive

PPC Executive (Google & Meta Ads)

Location: Faisal Town, Lahore (On-site)
Job Type: Full-time

About the Role:

Brand Surge is looking for a performance-driven PPC Executive to manage and optimize paid advertising campaigns across Google Ads and Meta (Facebook/Instagram) platforms. The ideal candidate should have hands-on experience in campaign execution, strong analytical skills, and the ability to deliver measurable results for client projects.

Key Responsibilities:

• Plan, launch, and manage PPC campaigns across Google Search, Display, YouTube, and Meta Ads.
• Conduct keyword research, audience targeting, and competitor analysis.
• Create and optimize ad copies, extensions, and campaign structures.
• Monitor campaign performance and optimize based on KPIs such as CTR, CPC, CPA, ROAS, and conversions.
• Perform A/B testing on ad creatives, audiences, and landing pages.
• Set up and manage conversion tracking, Google Tag Manager, and Analytics.
• Collaborate with design and content teams for ad creatives and messaging.
• Prepare and present weekly/monthly performance reports to management and clients.
• Stay updated with industry trends, algorithm updates, and new ad features.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• 1–2 years of experience in PPC or performance marketing (agency experience preferred).
• Hands-on experience with Google Ads and Meta Ads Manager.
• Familiarity with Google Analytics, Tag Manager, and conversion tracking.
• Strong analytical mindset with attention to detail.
• Good English communication skills for reporting and client coordination.
• Ability to manage multiple campaigns and meet deadlines.

What We Offer:

• Work on diverse campaigns for international clients.
• Growth-focused environment with learning opportunities.
• Exposure to advanced tools and performance marketing strategies.
• Career progression within a fast-growing digital marketing agency.

Job Type: Full-time

Pay: Rs30,000.00 - Rs60,000.00 per month

Work Location: In person