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PPC Lead
Position Title: PPC Lead
Experience: 4-7 Years
Budget: 7-9 LPA
Location: Pune (Kharadi byepass)
Skills set : end-to-end PPC strategy , PPC Lead , Team lead , Google Ads, Microsoft Ads , large-scale PPC campaign , budget indolent ,DV360 , excellent communication skills ,B2B digital marketing , Paid Media
Shift Timing: 3:00 pm -12:00 am
Key Responsibilities
Lead end-to-end PPC strategy and execution across platforms such as Google Ads,
Microsoft Ads, and Paid Social (as applicable)
- Plan, launch, optimize, and scale search, display, remarketing, and shopping campaigns
- Own performance metrics including ROAS, CPA, CAC, CTR, and conversion rates
- Conduct keyword research, audience targeting, ad copy testing, and bid strategy
optimization
- Manage and allocate monthly ad budgets efficiently to maximize ROI
- Analyze performance data and deliver actionable insights through regular reporting
- Collaborate with SEO, content, design, and product teams to align messaging and
funnels
- Stay updated on PPC trends, platform updates, and best practices
- Lead, mentor, and review the work of PPC specialists and analysts
- Identify automation opportunities using scripts, rules, and third-party tools
Required Skills & Qualifications
5+ years of hands-on experience managing large-scale PPC campaigns- Strong expertise in Google Ads and Google Analytics (GA4)
- Proven track record of driving growth and improving ROI
- Experience managing high monthly ad spends
- Strong analytical skills and data-driven mindset
- Excellent communication and stakeholder management skills
- Experience with A/B testing, landing page optimisation, and conversion tracking
Preferred Qualifications
Google Ads Certification- Experience with SA360, DV360, Meta Ads, LinkedIn Ads, or other paid platforms
- Familiarity with CRO tools, attribution models, and marketing automation
- Agency or high-growth startup experience
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