PPC Marketing Specialist / Agency (Software Services)

Company Description

At CodeNexo, our team embraces a multidisciplinary approach and thrives on cutting-edge technologies. We specialize in web development, application development, UI/UX designing, and artificial intelligence & machine learning. We are now looking to expand our reach and attract more clients through professional online marketing campaigns.

Job Description:
We are seeking an experienced PPC Marketing Specialist or Agency to plan, create, and manage high-performing pay-per-click advertising campaigns for our software services. Since our team does not have in-depth knowledge of PPC and online advertising, we need an expert who can independently take ownership of our marketing strategy and execution.

Responsibilities:

• Develop and manage PPC campaigns on platforms such as Google Ads, LinkedIn Ads, and other relevant channels.
• Conduct keyword research, competitor analysis, and audience targeting.
• Write compelling ad copy and design effective ad creatives (or guide us on what’s needed).
• Optimize campaigns to maximize ROI and reduce wasted ad spend.
• Provide regular performance reports with key insights and recommendations.
• Advise on budget allocation and scaling strategies.

Requirements:

• Proven experience managing successful PPC campaigns, preferably for software/IT or B2B services.
• Strong knowledge of Google Ads, LinkedIn Ads, and other PPC platforms.
• Ability to create data-driven strategies to generate leads and conversions.
• Strong communication skills to clearly explain results and strategies.
• Agency applicants should have a track record with similar clients.

Preferred Qualifications (Nice to Have):

• Experience in SaaS or IT service marketing.
• Knowledge of SEO and retargeting strategies.
• Case studies or portfolio of past successful campaigns.

Job Type: Full-time

Application Question(s):

• Expected Salary

Work Location: Remote