PPC Specialist

Key Responsibilities

• Strategy Development: Create and implement data-driven PPC strategies aligned with business goals and client objectives.
• Keyword Research: Identify relevant and profitable keywords to target the right audience for ad campaigns.
• Ad Creation: Write persuasive ad copy and design multimedia elements for advertisements to attract clicks.
• Campaign Management: Set up, monitor, and manage PPC campaigns across platforms such as Google Ads, Bing Ads, and social media.
• Bid and Budget Management: Manage ad spend and optimize bids to maximize return on investment (ROI) and ad spend efficiency.
• Performance Analysis: Regularly track, analyze, and report on key campaign metrics like click-through rates (CTR) and conversion rates to identify areas for improvement.
• Optimization: Adjust campaign settings, targeting, and bids based on performance data and consumer behavior to improve results.
• Client Communication: Present campaign performance reports, insights, and recommendations to clients or internal stakeholders.
• Collaboration: Work with other marketing professionals, such as SEO specialists and copywriters, to ensure consistent messaging and overall campaign success.
• Stay Updated: Keep abreast of the latest trends and best practices in PPC advertising to continuously enhance campaign effectiveness.

Job Type: Full-time

Pay: ₹40,000.00 - ₹70,000.00 per month

Benefits:

• Work from home

Work Location: In person