Digital Marketing Associate

Job Title: Digital Marketing Associate (Entry-Level)
Location: Remote (Chennai or Trichy preferred)
Experience: 2–3 years
Type: Full-Time

About the Role:
Join a USA-based CPG brand as a Digital Marketing Associate and support digital campaigns targeting the South Asian community in the USA. You'll manage multi-platform ad campaigns and collaborate with international teams.

Key Responsibilities:

• Set up and manage campaigns on Meta (FB/Instagram), Google Ads, YouTube, Instacart, TikTok, and Spotify
• Handle audience targeting, retargeting, and segmentation
• Conduct A/B testing and optimize campaign performance
• Analyze results and provide actionable insights
• Collaborate with creative and content teams

Requirements:

• 2–5 years in digital marketing (USA market experience preferred)
• Hands-on experience with Meta Ads Manager, Google Ads, and other paid platforms
• Strong analytical and reporting skills (Google Analytics, Excel/Sheets)
• Familiarity with retargeting and campaign funnels
• Strong communication skills
• Understanding of South Asian consumer behavior in the USA is a plus

Nice to Have:

• Experience with email marketing, SEO/SEM, and programmatic ads
• Knowledge of Mailchimp, Snapchat, Pinterest

Work Hours:
Must be available during overlapping hours with EST (USA timezone)

What We Offer:

• Opportunity to work with a global brand
• Exposure to multi-platform campaigns
• Remote, growth-oriented work environment

Job Types: Full-time, Permanent

Benefits:

• Health insurance
• Provident Fund

Work Location: Remote