PPC Specialist

Key Responsibilities:

• Develop and manage PPC campaigns, including bid management, ad copywriting, and keyword research to maximize ROI.
• Monitor and analyze performance metrics of all PPC campaigns and adjust strategies accordingly.
• Conduct A/B testing on various campaign components to optimize performance.
• Stay up to date with PPC and SEM trends and platform updates, including Google Ads and Bing Ads.
• Collaborate with the SEO and content teams to ensure alignment between paid and organic search strategies.
• Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
• Produce detailed performance reports, including analysis and insights on campaign performance, conversions, and other key metrics.
• Optimize landing pages for paid campaigns in collaboration with the web development team.
• Manage ad placements, targeting, and creative for display and retargeting campaigns.

Qualifications:

• Bachelor s degree in Marketing, Digital Media, or a related field.
• Proven experience as a PPC Specialist or in a similar role managing PPC campaigns across Google, Bing, and social media platforms.
• Strong analytical skills and experience with reporting and data analysis tools such as Google Analytics.
• Familiarity with A/B testing and other testing methodologies.
• Knowledge of SEO and digital marketing concepts.
• Excellent communication and teamwork skills.
• Ability to manage multiple campaigns simultaneously and under tight deadlines.
• Proficiency in MS Excel, Google Ads, Bing Ads, and PPC management tools.
• Creative thinking with attention to detail.