PPC Specialist

About the Role: We are looking for a data-driven and results-oriented PPC Specialist to manage and optimize our paid advertising campaigns. In this role, you will be responsible for planning, executing, and monitoring paid search and display campaigns to drive high-quality traffic and conversions. If you love analyzing metrics, optimizing ad spend, and scaling campaigns, we want you on our team.

Key Responsibilities

• Plan, set up, and manage paid ad campaigns across platforms like Google Ads, Microsoft Ads, and social media networks.
• Conduct thorough keyword research, audience targeting, and competitor analysis to maximize ad relevance.
• Monitor daily ad spend, bidding strategies, and quality scores to ensure optimal budget allocation.
• Write compelling ad copy and collaborate with the design team for creative assets.
• Perform continuous A/B testing on ad copies, landing pages, and target audiences to improve click-through rates (CTR) and conversion rates.
• Analyze campaign performance data using Google Analytics and track key metrics like CPA, ROAS, and ROI.
• Generate weekly and monthly performance reports with clear, actionable insights for management.

Requirements

• 2 to 3 years of proven experience managing paid advertising campaigns (PPC).
• In-depth knowledge of Google Ads (Search, Display, Performance Max, Remarketing) and Google Analytics.
• Strong analytical skills with the ability to interpret data patterns and turn them into campaign improvements.
• Solid understanding of landing page optimization and user funnels.
• Experience with budget management and meeting target customer acquisition costs (CAC).
• Good written communication skills for creating high-converting ad copy.
• Google Ads or Google Analytics certifications are a major plus.

What We Offer

• Competitive salary package based on experience and proven track record.
• Performance-based incentives for hitting campaign targets.
• Professional and collaborative office environment with opportunities to manage global campaigns.

Pay: Rs40,000.00 - Rs70,000.00 per month

Work Location: In person