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PR / Brand Ambassador
Key Responsibilities:
1. PR & Media Relations (Local Focus – U.S.)
- Develop and execute ARCA’s PR strategy in the United States, with a primary focus on Miami.
- Build and maintain direct relationships with:
- Specialized media (architecture, design, real estate, lifestyle)
- Key editors, journalists, and content creators
- Coordinate press tours, showroom visits, and in-person interviews.
- Monitor and report on media coverage and brand positioning.
2. Brand Presence & Relationship Building
- Serve as ARCA’s primary point of contact in Miami.
- Build and manage an active network of:
- Architects
- Interior designers
- Developers
- Brokers
- High-end clients
- Maintain close relationships with both existing and potential clients through:
- One-on-one meetings
- Showroom walkthroughs
- Strategic lunches, coffees, and gatherings
- Represent ARCA at key industry events.
3. Strategic Events (PR + Business)
- Plan, organize, and execute events in the U.S. as tools for brand positioning and lead
generation, including:
- Private breakfasts and exclusive dinners
- Material and collection presentations
- Special events and collaborations
- Define clear objectives for each event (PR, sales, lead generation, relationship building).
- Manage logistics, vendors, guest lists, RSVPs, and follow-ups.
- Prepare post-event reports including:
- Attendance
- Leads generated
- Opportunities identified
- Next commercial steps
4. Lead Generation & Business Development
- Identify business opportunities and projects in development.
- Detect potential clients and active projects within the market.
- Generate and qualify leads for the commercial team.
- Conduct initial follow-ups and channel opportunities to the sales team.
- Maintain an organized record of contacts and leads (CRM or internal database).
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