PR Manager - Luxury Yachting & Lifestyle Brand

OVERVIEW

Sunreef Yachts is seeking an experienced and highly driven PR Manager to lead global public relations activities for one of the world’s most distinctive luxury yachting brands.

This role is central to shaping how Sunreef is perceived across marine, luxury, design, business, and lifestyle media worldwide. You will translate technical excellence, innovation, and sustainability into compelling editorial narratives, manage high-profile media relationships, and represent the brand at major international events and launches.

This position requires strategic thinking, editorial excellence, composure under pressure, and impeccable execution.

REQUIREMENTS

• 5+ years of PR experience, preferably within:

• Luxury yachting
• Automotive or aviation
• Hospitality or premium lifestyle brands
• High-end design or architecture

Proven ability to secure top-tier, high-quality editorial coverage

Exceptional writing and editing skills in English

• Additional languages such as French, Italian, Spanish and /or Arabic are a strong advantage

Confident managing:

• Senior leadership stakeholders
• Sensitive topics
• High-pressure approvals and timelines

Highly organized, proactive, and detail-oriented

Willingness to travel internationally for:

• Boat shows
• Launches
• Press trips and media events

CORE RESPONSIBILITIES

PR Strategy & Execution

• Develop, deliver, and execute PR plans supporting:
• • Sunreef’s product roadmap
  • Yacht launches and deliveries
  • Brand campaigns
  • Strategic partnerships
  • International events and activations
• Ensure PR strategy aligns with commercial objectives, brand positioning, and long-term visibility goals

Media Relations

• Build, manage, and maintain strong relationships with top-tier international media, including:
• • Marine & yachting press
  • Luxury and lifestyle publications
  • Design and architecture media
  • Business and innovation outlets
• Secure high-quality, editorial-grade coverage across priority markets
• Act as the primary point of contact for journalists and editors globally

Press Office & Content Ownership

• Manage all incoming media requests end-to-end:
• • Interviews
  • Press inquiries
  • Image and asset requests
  • Statements and clarifications
• Own and produce:
• • Press releases
  • Media alerts
  • Official statements
  • Q&As and briefing documents
• Ensure accuracy, consistency, approvals, and brand alignment across all communications

Press Assets & Brand Narrative

• Maintain a ready-to-deploy press kit, including:
• • Yacht model specifications
  • High-resolution imagery and video
  • Brand and company background
  • Sustainability narrative and proof points
  • Leadership biographies
• Work closely with internal teams (design, engineering, sustainability, sales) to:
• • Capture key milestones
  • Articulate design philosophy
  • Translate technical substance into compelling stories

Events, Boat Shows & Press Activations

• Support and manage PR activities for:
• • International boat shows
  • Yacht premieres
  • Partner and brand activations
• Coordinate:
• • Press attendance and accreditation
  • Press schedules and interviews
  • On-site media servicing
  • Post-event follow-ups and coverage tracking
• Plan and execute press trips and shipyard visits, ensuring:
• • Tight logistics
  • Seamless coordination
  • Exceptional hospitality standards aligned with luxury expectations

Reporting & Performance Tracking

• Deliver monthly PR reports, including:
• • Media placements
  • Tiering and quality assessment
  • Reach and visibility metrics
  • Key learnings and next actions
• Continuously identify opportunities to strengthen media positioning and storytelling impact

Benefits

WHAT WE OFFER

• Opportunity to represent a globally recognized luxury yacht brand
• Exposure to high-profile international media and events
• A dynamic, international working environment based in Dubai
• Competitive compensation package aligned with experience
• Strong autonomy and ownership within the role

WHY JOIN SUNREEF YACHTS?

• Be at the forefront of luxury innovation and sustainability in yachting
• Shape global brand perception across key markets
• Work closely with design, engineering, and leadership teams
• Build a long-term career within an ambitious and growing organization