FIND_THE_RIGHTJOB.

Principal Mktg. Mgr., Amazon Fashion & Fitness

Seattle, United States

DESCRIPTION

Amazon Fashion & Fitness is seeking a bold, innovative, and data-obsessed Principal Product Marketing Manager to shape the future of personalized shopping. This role will be at the forefront of integrating Generative AI (GenAI) and automation into our personalization and recommendations ecosystem—unlocking smarter, faster, and more scalable solutions that drive engagement, loyalty, and growth.

Our mission is to become the world’s most loved destination for fashion and fitness, where every shopping journey feels curated, inspiring, and uniquely personal. This leader will partner across marketing, retail, product, analytics, and tech to design next-gen customer experiences powered by GenAI, ensuring every interaction reflects both individual preference and shopping intention.

Key Responsibilities:

Lead the ongoing evolution of Amazon Fashion & Fitness personalization strategies with a focus on leveraging GenAI and automation to scale relevance and innovation.
Partner with tech and engineering teams to translate business needs into AI-driven, automated solutions that deliver measurable customer impact.
Build and refine customer-centric shopping experiences that delight customers while driving acquisition, engagement, and long-term retention.
Use advanced analytics and AI-powered insights to uncover trends, shape strategy, and rapidly experiment with new solutions.
Evangelize new tools and ways of working, helping the organization lean into automation and GenAI adoption to drive speed, efficiency, and customer value.

About You:

Deeply data-driven: skilled in SQL, analytics, and data visualization, with the ability to turn complex signals into clear strategy.
A strategic innovator: curious about the intersection of fashion, fitness, and emerging technologies, and eager to push boundaries with AI-driven solutions.
A strong cross-functional leader: adept at influencing across marketing, product, retail, analytics, and engineering teams.
A problem-solver with a builder’s mindset—able to move quickly from idea to execution with a “can-do” approach.
Passionate about creating shopping experiences that feel personal, dynamic, and frictionless.

This is a rare opportunity to define the future of personalization at Amazon Fashion & Fitness—and to do it by leading the charge in GenAI-powered innovation. If you’re ready to push beyond what’s possible today, we want to hear from you.

Key job responsibilities

Lead and Define Strategy: Own Amazon Fashion and Fitness’s personalization marketing function, driving short term and long-term strategic plans through data-driven insights.

Drive Trend Detection and Model Development for Personalization: Lead the implementation of trend-detection strategies, piloting, testing and measuring real-time trend models that leverage social listening tools, customer data, and other sources.

Customer Shopping Mission Strategy: Develop and execute a strategy to support diverse shopping missions across the customer journey, from goal-oriented to discovery-based browsing, ensuring the shopping experience is tailored to each mission type. Optimize personalization and recommendation features to guide customers seamlessly, fulfilling unique shopping goals and enhancing engagement.

Customer Segmentation and Insights: Define customer segments and build tailored strategies that reflect varied customer demographics, preferences, and behaviors. Leverage insights from segmentation to create personalized marketing campaigns, ensuring relevancy and resonance for each customer group within Amazon Fashion & Fitness.

Seasonal Shopping: Develop seasonal plans from our long-term vision to align the organization on priority initiatives and in-quarter focus areas.

Customer Engagement and Retention: Develop and drive acquisition and retention strategies, focusing on personalized customer experiences that foster engagement, frequency of shopping, and increased basket building.

Innovative Personalization Experiences: Identify opportunities for ‘Think Big’ personalization initiatives, leveraging customer data and machine learning insights to surprise and delight Amazon Fashion & Fitness customers.

Voice of the Customer: Champion the customer in all forums, ensuring Amazon’s personalization strategies resonate with evolving customer expectations.

BASIC QUALIFICATIONS

9+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience communicating results to senior leadership
Experience building, executing and scaling cross-functional marketing programs
Experience driving direction and alignment with cross-functional teams
Bachelor's degree

PREFERRED QUALIFICATIONS

Experience working cross-functionally and driving decision making among stakeholders with competing goals
Experience with various types of research methodologies is key, including quant, qual, 1P & 3P data, trend analysis & forecasting, etc.
MBA

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127,600/year in our lowest geographic market up to $223,400/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.

Similar jobs