Principal Performance Marketing Manager

San Diego, United States

Overview

Join the

you’ll employ strong critical thinking skills and leverage your ability both to strategize and to implement in our dynamic, fast-paced org. Embrace the opportunity to be part of a results-focused team dedicated to continuous improvement and innovation in GEO and SEO.

What you'll bring

10-15+ years of hands-on, advanced technical SEO experience; PPC and Holistic Search familiarity a plus
1+ years of hands-on GEO experience, optimizing for LLMs, AIOs, and more.
BA/BS in Marketing, Business Administration, Computer Science, or a related field.
Expertise in SEO tools like Google Search Console, Screaming Frog, GetStat, SEMRush, Adobe Analytics, and other key industry tools.
Outstanding analytical and problem-solving skills with a proven ability to make decisions based on data.
Strong entrepreneurial spirit with a documented record of innovation and a "test & learn" approach, who leads by example.
Exceptional communication skills, adept at offering and receiving constructive feedback to strengthen team and cross-departmental relationships.
Highly organized and detail-oriented, with an ability to manage multiple priorities and align them with the organization’s strategic goals.
Passionate about SEO with an ongoing commitment to staying on the cutting edge of search marketing trends.

How you will lead

Champion technical GEO and SEO best practices organization-wide to bolster organic search traffic and meet rigorous business goals each year, including successfully influencing teams from ideation to execution.
- Provide deep technical GEO and SEO oversight and management of site architecture, platform migrations, technology decisions, crawling/rendering, subdomains, and more.
Reimagine the TurboTax GEO and SEO 3 year strategy in partnership with x-BU SEO leaders, AI teams, Analytics, and more, aligning with short-term and long-term business objectives.
Employ advanced GEO and SEO techniques for AI Overviews and LLMs, targeted for Gemini, ChatGPT, Perplexity, and other top AI tools.
Develop and implement advanced GEO and SEO 1 year strategies for schema, multimedia, Core Web Vitals (page speed), and more.
Partner with GEO and SEO content strategy teams across the org (SEO, PR/Comms, Customer Success, Tech, and others) to ensure best in class technical requirements are prioritized and implemented.
Build and drive collaborative relationships across functions (engineering, web ops, design, strategy, analytics), ensuring GEO and SEO principles are integrated from design through coding.
Lead with effective communication at the right altitude for different audiences, and actively seek feedback from internal and external stakeholders—including agency partners—to build trust and cooperation across teams.
Passionate about data, analyzing and interpreting user behavior and search performance to evolve GEO and SEO strategy with data-backed insights.
- Collaborate closely with Analysts and Data Scientists to advance GEO measurement for actionable insights.
- Lead GEO and SEO tracking, refine attribution across devices (desktop, mobile web, mobile app), and help deliver insightful performance reporting.
- Lead GEO and SEO testing requirements, evangelizing best practices across teams for sitewide A/B, multivariate, geo and personalization tests from concept to implementation.
Integrate seamlessly with the PPC team and broader digital marketing channels, employing a data-driven approach to maximize outcomes and ROI.
Manage app store optimization strategies to maximize mobile app visibility and download rates.
Inspire and effectively manage agency partners and contractors to deliver their best work for the TT SEO team.

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