Principal Product Manager, Topps

Principal Product Manager, eCommerce – Topps.com

Location: Los Angeles

About the Role

Fanatics Collect is seeking an experienced Principal Product Manager to lead the eCommerce strategy and execution for Topps.com. As the owner of this direct-to-consumer channel, you’ll be responsible for evolving our Shopify-based storefront into a best-in-class destination for collectors and fans. You’ll work cross-functionally across design, engineering, marketing, operations, and business teams to build experiences that are both customer-centric and revenue-generating.

This is a high-impact role for a product leader who thrives in a fast-paced environment, understands the nuances of eCommerce and digital merchandising, and can balance long-term vision with rapid iteration.

Key Responsibilities

Lead Shopify-based platform evolution and customization to support both limited-edition product drops and evergreen merchandising strategies.

Partner with marketing and growth teams to drive conversion, retention, and site traffic through optimized UX, content placement, and personalization.

Collaborate with engineering and design partners to deliver seamless, mobile-first customer journeys from discovery through checkout and fulfillment.

Define and monitor key metrics (e.g., conversion rate, average order value, cart abandonment) to guide decision-making and assess business impact.

Proactively identify friction in the purchase journey and lead initiatives to enhance site performance, navigation, search, and merchandising capabilities.

Serve as the internal subject matter expert for Shopify and consumer eCommerce experience, helping guide cross-functional planning and investments.

• Help establish a culture of experimentation through A/B testing and rapid iteration grounded in user insights and behavioral data.

Qualifications

• Minimum of 7 years of product management experience, ideally focused on consumer eCommerce, Shopify, or other digital retail platforms.
  
Proven ability to manage consumer-facing product development from inception to launch, with a keen eye for user experience and commercial outcomes.

Highly analytical and fluent in using data to inform roadmap decisions, evaluate experiments, and uncover optimization opportunities.

Strong communicator and collaborator, with the ability to synthesize complex requirements and align diverse stakeholders.

Comfortable operating in a matrixed, cross-functional environment with fast-moving priorities.

Familiarity with SEO, conversion rate optimization (CRO), and digital merchandising best practices.

• Passion for collectibles, sports, or fandom-driven communities is a plus.

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