Product Category Head, Menswear, Allen Solly

Job Purpose

Job Purpose Description

Job Context & Major Challenges

Managing the products of sub category aesthetic look, quality & pricing, timely delivery of product & drive product innovation towards achieving competitive advantage.

Key Challenges

• Freshness at frontend, product innovation
• CTM execution in large system and managing so many stakeholders for the same
• Budgeting, Monitoring & Control of Sourcing, Manufacturing, Product Costs & resultant GP
• Dependency on china manufacturer for finished goods & raw material.
• Core & volume driver management
• GTM Execution
  
  

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters) Supporting Actions (Max 1325 Characters)

KRA1 Financial Results  Drive sustainable revenue growth.

 To achieve given gross profit targets.

 Managing working capital & inventory turns.

KRA2 Consumer and Market In sighting  Understanding of Consumer Profiles, impact of catchments/ buying behaviors on elements of channel strategy such as store locations, merchandise, staff service etc.

 Market research tools, tactics, principles and practices, understanding of competitor and industry dynamics.

KRA3 Merchandising Grid Management  Creating and managing product range in line with brand marketing strategy, brand identity and consumer and product segments - translate that into GTM plan

 Managing product grid/ product portfolio through understanding of customer choice, fashion trends and competitor products in the market - reviewing merchandise performance

 Choosing product/range which has correct combination of colors, patterns, styles and trims and suiting the aesthetic sense of consumers

 Merchandise Performance Reviews

KRA4 Inventory Planning & Management  Inventory and sales planning from store to national level, measuring merchandise productivity, understanding impact of buying trends and business plans,

 Placing the right merchandise in stores, Auto-Replenishment, Inter-store transfers, Core Management Process, Stock liquidation through AMM plan.

 Understanding of width vs depth strategy

 Best-Seller and EOSS Management

KRA5 People Development & Leadership  Set KRA’s for team members, Monitor and review team and individual performance, Provide Feedback. Train people on their functional competencies