Product Manager

We are seeking a Product Manager for a leading FMCG scale-up operating at the intersection of healthy living and digital commerce. Reporting directly to the leadership team, this role is the sole product owner within the organisation — managing the full digital product lifecycle from website infrastructure and third-party integrations to platform optimisation and future mobile app development.

Role Purpose:

This is a strategically pivotal role that bridges technology and business. As the company's only dedicated product leader, you will take full ownership of the digital platform — shaping the roadmap, managing core systems, and identifying how technology can drive both growth and operational excellence. The role requires someone with strong product instincts and a commercial mindset — equally at ease discussing payment systems and user journeys as they are exploring CRM-driven funnel optimisation.

Key Responsibilities:

• Own and evolve the company’s digital ecosystem, including website infrastructure, platform integrations, and future mobile app development
• Lead product discovery and translate business needs into clear product requirements and technical execution plans
• Manage end-to-end product delivery in collaboration with developers, designers, and third-party vendors
• Analyse user behaviour, conversion funnels, and retention patterns to inform roadmap priorities
• Evaluate and implement new tools and systems — from checkout flows to marketing automation and CRM platforms
• Act as a strategic partner to the leadership team on how product decisions impact customer experience, revenue, and scalability

Must-Have Qualifications:

• 4+ years of experience in digital product management, ideally within e-commerce, DTC, or tech-driven consumer brands
• Proven track record of launching and iterating digital products end-to-end
• Strong understanding of web technologies, platforms, and integrations (e.g., CMS, payments, analytics, CRM)
• Business-oriented mindset with experience aligning product work to commercial goals
• Excellent project management, stakeholder communication, and execution skills

Nice-to-Have Qualifications:

• Experience in high-growth or scale-up environments
• Exposure to funnel management, customer lifecycle tools, or marketing automation systems
• Comfort with basic technical concepts — APIs, infrastructure choices, data tracking
• Familiarity with mobile app product development

Key KPIs:

• Website conversion rate and performance metrics
• Funnel optimisation and CRM engagement metrics
• Timely and successful execution of product roadmap milestones
• User satisfaction and retention improvements
• Uptime, performance, and stability of core systems

Rainmaker Note: This is a unique opportunity to own the entire digital product domain at a brand poised for its next phase of growth.