Product Manager

Job Description: Product Manager – Academic Programs We are seeking a strategic and results-driven Product Manager to lead the development, branding, and success of academic programs within a defined academic cluster. This role owns the end-to-end product lifecycle—from ideation and development to launch, positioning, and continuous improvement—working closely with academic, design, marketing, admissions, and sales teams. If you are passionate about education and skilled at building market-ready, student-centric programs, we’d love to hear from you.

Key Responsibilities Product Strategy & Lifecycle Management

• Define and drive product vision, strategy, and roadmap aligned with institutional and business objectives.

• Own the complete product lifecycle, ensuring timely delivery and high-quality outcomes.

• Prioritize features and enhancements based on market insights, user feedback, and data.

Market Research & Data-Driven Decisions

• Conduct market research and competitive analysis to identify opportunities and differentiation.

• Use data and analytics to track product performance and optimize outcomes.

• Collect and analyze user feedback to continuously enhance academic offerings.

Cross-Functional Collaboration

• Partner with academic, design, marketing, admissions, and sales teams for seamless execution.

• Communicate product plans, progress, and outcomes to key stakeholders.

• Identify and mitigate risks across the product development lifecycle.

Product Branding & Positioning

• Develop and execute branding strategies for academic programs and institutional offerings.

• Define value propositions and messaging for students, parents, and working professionals.

• Ensure consistent branding across digital, print, campus, and media channels.

Go-To-Market & Launch Strategy

• Lead branding and positioning for new program launches, admissions cycles, and special initiatives.

• Collaborate with digital marketing, ORM, PR, and admissions teams to deliver unified campaigns. • Create program-level toolkits including USPs, pitch decks, brochures, FAQs, and sales collateral.

Content & Communication

• Oversee development of program brochures, websites, landing pages, videos, and presentations. • Ensure accuracy, compliance, and consistency in academic and regulatory communication.

• Maintain brand tone and guidelines across all communication platforms.

Budget, Stakeholder & Vendor Management

• Manage product budgets efficiently in alignment with financial goals.

• Work closely with academic heads, schools, and departments to translate academic strengths into compelling offerings.

• Coordinate with external agencies, vendors, and creative partners.

Education & Skills

• 8+ years of experience in the education Industry.

• Proven experience managing and launching products from concept to market.

• Strong understanding of product management principles, frameworks, and best practices.

• Excellent leadership, communication, and stakeholder management skills.

• Strong analytical and problem-solving abilities with a user-centric mindset.

• Ability to manage multiple projects and prioritize effectively.

• Experience with Agile development methodologies is a plus.

• Familiarity with AI-driven educational solutions is an added advantage.

• Passion for education and technology-led impact.