Product Manager

About Crescent Brands

For more than 120 years, Crescent Brands has served custom framers, artists, distributors, and retailers across North America with high-quality matboard, moulding, art materials, and framing solutions. Our portfolio includes Crescent, Bainbridge, and Berkeley matboard; Nielsen and Nurre Caxton moulding; Crescent Creative Products art materials; and Valiani computerized mat cutters. Crescent Brands is recognized for thoughtful product design, reliable performance, and a deep commitment to the creative community we serve.

Headquartered in Wheeling, Illinois, Crescent Brands is a collaborative, hands-on organization focused on product innovation, e-commerce growth, and strong partnerships with our customers. Our teams work closely across Sales, Operations, Marketing, and Product to bring new ideas to market and support the creative community we have proudly served for generations.

Position Overview

Crescent Brands is seeking a Product Manager to lead the development, positioning, and lifecycle management of key product categories across our portfolio. This role partners closely with Sales, Operations, Finance, and Creative teams to bring new products to market, support distributor success, and drive revenue growth.

This is a hands-on role in a collaborative environment where strong organization, pricing discipline, and cross-functional communication are critical. Category focus and scope will be aligned based on experience and business needs. Crescent Brands is building its Product Management team as part of a broader growth initiative.

Key Responsibilities

Product Strategy & Lifecycle Management

• Own product roadmap for assigned categories
• Lead new product launches from concept through commercialization
• Manage SKU architecture, assortment planning, pricing strategy, and margin analysis
• Conduct competitive and market research to identify trends and opportunities
• Identify product gaps and growth opportunities across the portfolio
• Manage large SKU assortments in a wholesale or distribution environment
• Gather feedback from distributors, customers, and trade show interactions to inform product improvements

Cross-Functional Leadership

• Partner with Sales on distributor sell-in, training materials, and customer insights
• Work with Operations on sourcing, packaging, production timelines, and inventory considerations
• Collaborate with Marketing and Creative on catalogs, ecommerce content, trade shows, and product positioning
• Coordinate with Finance on cost modeling, pricing strategy, and profitability

Go-to-Market Execution

• Support product launches at trade shows and industry events
• Develop internal training materials and customer-facing resources
• Monitor product performance and recommend improvements
• Help maintain consistent brand and product messaging across channels

Ecommerce & Data Support

• Partner with the Digital team to optimize product listings on crescentbrands.com and retailer platforms
• Analyze sales data, customer feedback, and market trends to guide product decisions
• Track KPIs including sales, margins, lifecycle performance, and category growth