Product Manager, FMCG/CPG

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Overview

The Product Manager - CPG/FMCG is responsible for developing and evolving Starlinks' consumer goods logistics and transportation offerings, supporting multinational and regional manufacturers, distributors, and retailers. The role focuses on defining the right service mix, customer experience standards, and cross-functional readiness to support growth in the vertical.

Responsibilities

• Build and update the FMCG/CPG product roadmap to reflect customer needs and trends while driving revenue and market growth.
• Support revenue growth and profitability through differentiated offerings.
• Align services with emerging industry and consumer trends, while aligning with company strategy and business priorities.

Cross-Functional Collaboration

• Work closely with operations to align customer and market needs with existing capabilities, while identifying and addressing service gaps.
• Partner with Finance on costing, pricing, and margin visibility.
• Support the Commercial teams with product value propositions, service narratives, and collateral tailored to the portfolio and its customers.

Service Catalogue & Customer Value

• Maintain a clear catalogue of automotive logistics solutions.
• Identify opportunities to enhance or expand service categories.
• Ensure services address both modern trade and traditional retail.
• Define tech and integration requirements based on customer and market needs.
• Prioritize digital capabilities that enable scalability, visibility, and customer value.
• Collaborate with Tech teams to ensure solutions align with the product roadmap.

Customer Experience & Differentiation

• Define customer experience standards for the vertical in line with brand and market expectations.
• Identify and prioritize gaps in service experience to inform roadmap decisions.
• Benchmark Starlinks' offerings against industry best practices and translate them into differentiated offerings.

Data, Analysis & Performance

• Track performance metrics such as SLA adherence and utilization.
• Use insights to recommend service improvements.
• Contribute to business cases for investment decisions.

Job Requirements

• Bachelor's degree in supply chain, Business, Engineering, or related field.
• Minimum 5-7 years in product, operations, or commercial roles within FMCG/CPG logistics or distribution.
• Ethical Practice
• Communication
• Health, Safety and Environment
• Accountability
• FMCG Logistics Product Development
• Multi-Channel Fulfillment Strategy (Modern & Traditional Trade)
• Costing & Pricing Strategy
• Customer Experience Design
• Data Analysis & Performance Tracking

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Business Development and Engineering
• Industries: Truck Transportation, Freight and Package Transportation, and Warehousing and Storage

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