Product Manager, Web

We are seeking a hands-on Product Manager – Web to lead the evolution of A Place for Mom’s digital experience and web platform. This role is responsible for optimizing our site’s performance and discoverability through SEO excellence, driving engagement through data-informed experimentation, and laying the foundation for a more AI-powered, personalized user experience.

You’ll partner closely with Marketing, Brand, SEO, User Research, and Engineering to shape the next generation of our web strategy — one that not only attracts and converts families seeking senior care but also positions A Place for Mom as a trusted, authoritative destination in the category. You’ll own the roadmap for the website’s core functionality, balancing technical and creative inputs to enhance site health, content structure, and conversion performance.

In this setup, stakeholders prioritize the roadmap; Product’s role is to define business needs into technical requirements and ensure delivery, alignment, and measurement across teams. The Product Manager, Web will report to the VP of Product for Senior Living.

Who you are:

You are a structured, collaborative, and delivery-focused operator who thrives on bringing cross-functional initiatives to life in a dynamic environment. You are equally comfortable translating business needs into actionable plans and managing details across multiple stakeholders and systems.

You may come from an operations, project management, or product owner background, but what sets you apart is your ability to connect business context with technical execution. You can take an idea or business objective, define and document it through the product process, and translate it into clear requirements and user stories that drive delivery.

You’re resourceful, detail-oriented, and proactive about unblocking teams and driving measurable outcomes. You excel in environments where clarity must be created from complexity and progress depends on cross-team coordination.

What you will do:

Responsibilities

• Own product definition: gather stakeholder input, document business needs, and translate them into detailed requirements and user stories for engineering and data teams.

• Own execution and delivery for the Web product area, ensuring timely and high-quality rollout of prioritized initiatives across the Senior Living business.

• Collaborate with cross-functional engineering groups (e.g., Core Platform, AI/ML) to coordinate dependencies and align on sequencing and delivery milestones.

• Stay aligned with Engineering Managers on day-to-day execution in an Agile environment, including backlog tracking, sprint alignment, and documentation of decisions, risks, and outcomes.

• Partner closely with Marketing, Brand, SEO, User Research, and Engineering teams to track progress and communicate updates and outcomes.

• Build and maintain lightweight but effective tools (e.g., Google Sheets trackers, dashboards) to monitor initiative status and performance metrics.

• Own user feedback and insights: Aggregate, analyze, and translate customer feedback and sentiment data into actionable product insights that guide prioritization, influence strategy, and inform continuous experience improvements.

• Support measurement and reporting on product-driven initiatives, helping stakeholders understand impact and identify opportunities for iteration.

• Serve as a connective tissue between business and technical partners — ensuring the “why” is understood, the “what” is documented, and the “how” is executed.

Required Skills & Competencies:

• 5+ years of experience in product ownership, project management, or operations roles focused on execution and cross-functional delivery.

• Demonstrated ability to manage multiple initiatives simultaneously in a fast-paced environment.

• Strong stakeholder management skills — able to build trust, align expectations, and communicate clearly across teams.

• Experience working with Agile delivery teams; familiarity with Jira, Confluence, and similar tools.

• Proficiency with Google Workspace, including Sheets, Slides, and Docs, and comfort building lightweight project tracking tools.

• Technical fluency sufficient to follow conversations with engineers and data teams, ask good questions, and connect business needs with technical solutions.

• Excellent written and verbal communication skills with attention to clarity, consistency, and follow-through.

Preferred

• Experience with web optimization and SEO strategy.

• Exposure to data-driven product measurement and performance reporting.

Why you’ll love this role:

This is a unique opportunity to operate at the intersection of Sales, Operations, Product, and Technology — translating business priorities into scalable solutions that directly impact how A Place for Mom connects families to the right care. You’ll play a critical role in ensuring we deliver on our vision with precision, alignment, and measurable impact.

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About A Place for Mom

A Place for Mom is the leading online resource connecting families searching for senior care with a team of expert advisors providing insight-driven, personalized solutions. As the nation’s largest senior care advisory service, A Place for Mom helps hundreds of thousands of families every year navigate the complexities of finding the right senior care solution for their loved ones across home care, independent living, memory care, assisted living, and more. Established in 2000 as a family business, A Place for Mom employees are deeply committed to the company mission to enable caregivers to make the best senior care decisions. A Place for Mom fosters, cultivates, and preserves a culture of diversity, equity, and inclusion.

Our employees live the company values every day:

• Mission Over Me: We find purpose in helping caregivers and their senior loved ones while approaching our work with empathy.
• Do Hard Things: We are energized by solving challenging problems and see it as an opportunity to grow.
• Drive Outcomes as a Team: We each own the outcome but can only achieve it as a team.
• Win The Right Way: We see organizational integrity as the foundation for how we operate.
• Embrace Change: We innovate and constantly evolve.

Additional Information:

A Place for Mom has recently become aware of the fraudulent use of our name on job postings and via recruiting emails that are illegitimate and not in any way associated with us. APFM will never ask you to provide sensitive personal information as part of the recruiting process, such as your social security number; send you any unsolicited job offers or employment contracts; require any fees, payments, or access to financial accounts; and/or extend an offer without conducting an interview.

If you suspect you are being scammed or have been scammed online, you may report the crime to the Federal Bureau of Investigation and obtain more information regarding online scams at the Federal Trade Commission.

All your information will be kept confidential according to EEO guidelines.

A Place for Mom uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.

Compensation Range: $140K - $160K