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Product Marketer - Bacon
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Zocket has launched a new product - Bacon
About Bacon
Bacon is an AI-powered creative platform that helps brands generate studio-quality images, videos, and UGC content in minutes. Our AI agents understand your brand voice, build custom audience profiles, and produce high-converting creatives on autopilot, no design skills required. We're trusted by businesses across industries.
We're looking for a Product Marketer to play a central role in how users discover, adopt, and succeed with Bacon. In a product-led growth model, this role is critical. You'll own the entire user journey from first touch to activation to expansion, ensuring the product markets itself through great experiences, clear value communication, and smart in-product engagement. This is a high-impact role for someone who thrives at the intersection of product, growth, and storytelling.
What You'll Do
- Drive Product-Led Growth: Own the strategies that turn signups into active users and active users into advocates. Optimize onboarding flows, activation triggers, and conversion points throughout the funnel.
- Product Education: Create compelling content (tutorials, guides, walkthroughs, in-app tips, videos) that helps users unlock value quickly and independently.
- In-Product Messaging: Design and execute in-app campaigns, tooltips, and nudges that guide users toward key actions and features.
- Adoption & Retention: Identify drop-off points, run experiments, and implement tactics to improve activation rates, feature adoption, and retention.
- Go-to-Market for Features: Lead launches for new features and capabilities, crafting positioning, messaging, and rollout strategies that drive immediate usage.
- User Research & Insights: Talk to users regularly, analyze product data, and translate findings into marketing and product recommendations.
- Self-Serve Enablement: Build resources (help center, FAQs, templates, use cases) that empower users to succeed without needing support.
- Viral & Referral Loops: Identify and amplify opportunities for organic growth, word of mouth, and user-generated advocacy.
What We're Looking For
- 2+ years of experience in product marketing, growth marketing, or lifecycle marketing, ideally in a PLG or self-serve SaaS environment
- Deep understanding of product-led growth principles and metrics (activation, retention, expansion, virality)
- Strong writing and communication skills; you can make complex products feel simple and exciting
- Comfortable with data; you use analytics to inform decisions and measure impact
- Experience with in-product messaging tools, onboarding optimization, or experimentation platforms
- A bias toward action; you ship fast, learn quickly, and iterate constantly
- Familiarity with AI tools, creative software, or the creator economy is a plus
- Genuine curiosity about users and what drives their success
Why Bacon?
- Own a function that directly impacts growth in a product-led company
- Join an early-stage team building at the intersection of AI and creativity
- Shape how a new category of product is understood and adopted
- Work with a product that people genuinely love using
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