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Product Marketing Associate
Remote, United States
Overview: The Product Marketing Associate will play a key role in supporting the Marketing team by conducting product research, assisting in the creation of marketing materials, and ensuring the successful execution of go-to-market strategies. This is an excellent opportunity for an early-career professional to gain hands-on experience in product marketing within the dynamic Insurtech industry.
Key Responsibilities:
Product Research & Insights
- Conduct market research to identify trends, customer needs, and competitive dynamics in the Insurtech space.
- Gather and analyze customer feedback to inform product positioning and messaging.
- Collaborate with the product team to understand new features and functionalities.
Marketing Material Development
- Assist in creating and maintaining product marketing materials, including brochures, presentations, fact sheets, and digital content.
- Ensure all materials align with brand guidelines and effectively communicate product value propositions.
- Support the development of sales enablement tools, such as training guides and FAQs.
Campaign Support
- Collaborate with the marketing team to execute product launch campaigns and promotional activities.
- Assist in the creation of email campaigns, social media content, and advertisements.
- Monitor campaign performance and provide recommendations for optimization.
Content Management
- Organize and maintain a library of product marketing assets, ensuring all materials are up-to-date and accessible.
- Implement a systematic approach for distributing materials to internal teams and external stakeholders.
Performance Tracking & Reporting
- Track the performance of marketing initiatives and provide insights to improve future efforts.
- Assist in preparing reports and presentations for internal stakeholders.
Skills:
- Strong research and analytical skills with the ability to synthesize data into actionable insights.
- Excellent written and verbal communication skills.
- Proficiency in Microsoft Office Suite and familiarity with marketing tools (e.g., HubSpot, Salesforce, or similar platforms).
- Highly organized with the ability to manage multiple projects and meet deadlines.
- A proactive and collaborative mindset with a willingness to learn and grow.
Qualifications:
- Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Experience: 1-3 years of experience in marketing, product marketing, or a related role (experience in the insurance or financial services industry is a plus).
Desired Traits:
- Action Oriented, Growth Mindset, Positive Outlook, Problem Solver, Self-starter, Demonstrates Ethical Behavior, Strong Drive, Team Player, Supportive & Adaptable to Change, Exudes a commitment to Personal & Professional Development
Physical Demands:
The conditions herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.
Environment:
Standard indoor office setting; exposure to computer screens.
Physical:
Requires repetitive motion. Substantial movements/motions of the wrists hands, and/or fingers. Sufficient mobility to work in an office setting; stand or sit for prolonged periods of time; operate office equipment including use of a computer keyboard, mouse, scanner and other tools as needed.
Vision:
See in the normal vision range with or without correction; vision sufficient to read computer screens and printed documents.
Hearing:
Ability to hear in the normal audio range with or without corrections.
Company Profile: One Inc provides insurers with the capability to give their customers what they expect: choice, control, convenience, and continuity. That’s the strength derived from the Power of One™ - a cohesive and seamless experience for both inbound and outbound digital insurance payments.
The One Inc Digital Payments Platform combines multi-channel digital communications with electronic payment processing and disbursement, creating a frictionless premiums and claims payments experience. As one of the fastest growing digital payments platforms in the insurance industry, One Inc manages billions of dollars per year in premiums and claims payments.
Headquartered in Folsom, CA—One Inc offers a competitive salary, and benefits including medical, dental, and vision insurance, 401(k) plan, a commitment to a solid work/life balance, and a policy of promoting from within whenever possible.
One Inc is an equal opportunity employer and complies with all EEOC legislation in each jurisdiction it operates in.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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