Social Media and Marketing Coordinator

Overview
We are seeking a creative and detail-oriented Social Media/Brand Coordinator to join our dynamic marketing team. The ideal candidate will be responsible for developing and implementing effective social media strategies that enhance our brand presence, engage our audience, and drive traffic to our platforms. This role requires a strong understanding of social media management, content creation, and digital marketing trends, as well as the ability to analyze performance metrics to optimize campaigns.

Duties

• Develop and execute comprehensive social media strategies across various platforms including Facebook, Instagram, LinkedIn, and more.
• Create engaging content tailored to each platform, including graphics, videos, and written posts that align with brand messaging.
• Manage Google My Business account SEO and keyword research to enhance content visibility and engagement.
• Monitor social media channels for trends, audience feedback, and brand mentions through social listening techniques.
• Working with marketing companies to enhance new patient workflow
• Manage relationships with local dentists to expand brand reach by scheduling lunches/meetings for new referral relationships and maintain existing relationships
• Stay updated on industry trends in digital marketing, e-commerce, and social media marketing.
• Design all content for accuracy and adherence to brand guidelines before publication for all marketing content

Qualifications

• Proven experience in social media management or a related field.
• Strong skills in content creation, graphic design, photography, video editing, and public relations.
• Familiarity with digital marketing concepts including SEO, Google Analytics, Facebook Advertising, and e-commerce strategies.
• Excellent relationship management skills with the ability to engage effectively with diverse audiences.
• Strong analytical skills with experience in web analytics tools for performance tracking.
• Ability to work collaboratively within a team environment while managing multiple projects simultaneously.
• Exceptional proofreading skills with keen attention to detail. If you have a passion for storytelling through social media and possess the skills required to elevate our online presence, we encourage you to apply for this exciting opportunity.

Job Type: Full-time

Pay: From $22.00 per hour

Expected hours: 34 – 40 per week

Benefits:

• 401(k)
• 401(k) matching
• Health insurance
• Paid time off

Work Location: In person