Product Marketing Coordinator

McFarlane Aviation, a rapidly growing aviation company with over 50 years of experience, specializes in designing, manufacturing, and distributing high-quality aircraft parts for the aviation markets. We are committed to delivering superior parts with exceptional, "old-fashioned" customer service.

The Product Marketing Coordinator supports product-focused marketing initiatives within the general aviation industry by managing product content, catalogs, email campaigns, and social media execution. This role ensures accurate, compelling, and consistent product messaging across all customer touchpoints. The ideal candidate is detail-oriented, organized, and experienced in content development, digital marketing, and catalog management for technical products.

Product Content & Catalog Management

• Manage product content across websites, e-commerce platforms, and digital catalogs.
• Coordinate product updates, revisions, and promotions across marketing channels.
• Maintain product data and digital assets within PIM/DAM and CMS platforms.
• Ensure consistency, quality, and accuracy of product information.

Content Creation & Campaign Support

• Write and edit product descriptions, landing page content, marketing collateral, and promotional materials.
• Create and manage content for social media channels, including product highlights and educational posts.
• Support development and execution of email marketing campaigns and promotions.
• Maintain content calendars for email and social platforms.
• Source, manage, and coordinate external contractors (e.g., photographers, videographers, designers) to support marketing initiatives.

Digital & Social Execution

• Schedule and publish social media content across company platforms.
• Monitor engagement, respond to comments, and assist with community management.
• Support trade show promotion, influencer outreach, and event marketing initiatives.
• Collaboration & Reporting
• Collaborate with sales, customer service, and operations teams to align messaging and promotions.
• Support distributor marketing programs and partner communications.
• Track performance of campaigns and content, providing insights and optimization recommendations.

Skills & Experience You Bring

• Bachelor’s degree in marketing, communications, business, or related field.
• 3+ years of experience in product marketing, content marketing, digital marketing, or e-commerce.
• Strong writing and editing skills with attention to technical detail.
• Experience managing product catalogs, structured content, and digital assets.
• Familiarity with CMS platforms, email marketing tools, and social media scheduling tools.
• Highly organized, detail-oriented, and able to manage multiple projects and deadlines.
• Interest in aviation, technical products, or manufacturing environments preferred.
• Background in general aviation, aerospace, manufacturing, or distribution.
• Familiarity with FAA-PMA parts, STCs, or aircraft components.
• Experience supporting trade shows or industry events.
• Basic knowledge of SEO and digital merchandising

Why McFarlane?

At McFarlane Aviation, you’re a part of a team that takes pride in Making It Better. Whether you're assembling parts or sharing ideas, you play a key role in keeping the skies safe. We believe in old-school customer service, doing the right thing, and building better parts through real teamwork and integrity.

We offer:

• A collaborative, hands-on culture where ideas take flight and your voice matters.
• A supportive crew of aviation pros who are passionate about what they do.
• Competitive pay and benefits, growth opportunities, and a role that makes a difference.

McFarlane Aviation is proud to be an equal opportunity employer. We believe diverse perspectives make us stronger, and we encourage applicants from all backgrounds to join our journey.