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Product Marketing Engineer - Power Distribution

Dubai, United Arab Emirates

Eaton has been a key player in the Middle East for 40 years. Last July, we announced the construction of a new sustainable campus in Dubai, which will bring together our commercial, manufacturing, and support functions, providing room for future growth.

About Eaton

Eaton is a power management company where we provide energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton is dedicated to improving the quality of life and the environment through the use of power management technology and services. Eaton has approximately 96,000 employees and sells products to customers in more than 175 countries.

The Product Marketing Engineer Power Distribution is responsible for life cycle management of Eaton's all LV products and assist the sales organization in a country with execution of channel marketing activities targeting Tier1 and Tier2 partners in Middle East sales organization.
The individual all LV products is a part of a wider Middle East marketing organization, and is to collaborate closely with other marketing team members and sales teams to define the target markets for the supported products, participate in creation of local business strategies and go-to-market strategies for the chosen target markets, as well as execution of respective marketing plans to support the agreed long-term business strategies and achievement of profit plan goals on the annual basis.
The individual is a go-to person in the supported local sales organizations and the main internal and external communicator about the products, who is fully able to translate technical features into commercial messaging. This position is also a part of a wider Product Marketing community of Eaton Middle East.

What you’ll do:

Manage the supported product portfolio through the entire life cycle and contribute to the successful sales of the products to the defined target markets in the supported countries
Selection of products fitting the need of the defined target markets
Market gap & product fit analysis
Competitive analysis and price positioning of supported product ranges versus competitors
Ensure product margins and profitability, support with specific price requirements
High involvement in market intelligence projects for the relevant products in cooperation with the Market intelligence and ME pricing
Develop and execute an action plan in cooperation with the local sales team to grow product sales (target specific customers, markets, channel, value prop)
Provide intimate VoC and regulatory insight to Business Units to support new product development
Content validation and creation in cooperation with marcom (web content including marketing collaterals, videos, web content, emails, social media etc)
Prepare for and participate in customer & channel events (key-note speeches, presentations & technical product support)
Sales and partner enablement: validation, creation and delivery of technical trainings to sales teams, partners and customers
Support specific projects or negotiations together with sales team (to improve win-rate etc)
Technical expertise in supported products
Regular internal communication on the supported products

Qualifications:

Bachelor's degree (Electrical/Mechanical Engineering)
3+ years' of related work experience

Skills:

Good understanding of electrical products and technologies
Understanding business basics including revenue projections, business metrics and financial planning, as well as pricing.
Marketing skills: knowledge and experience in demand generation, digital marketing, project management etc. is an advantage
Presentation skills: the ability to be persuasive in front of customers, partners, industry influencers, competitors, policymakers
Fluent in English, Arabic is a plus
Experience in working with cross functional teams in a dynamic environment
Experience of working within a matrix organization
Translation of technical features into commercial messaging
Experience in working in a comparable marketing / product management role
Relevant industry/sector experience in the Gulf Region is a must

What we offer you:

Being part of a company that has been in business for more than 100 years, is well known in the industry, and has a major impact on the energy industry
Work in a company that is commitment to Inclusion & Diversity and Sustainability
Annual mentoring program, Eaton University, a reward, and recognition system
Ongoing Learning and Career Development Opportunities in a global company. Build your career and apply internally for our open positions worldwide
Strong, agile and diverse team locally and globally
Strong processes and state-of-the-art systems and tools
Structured employee development processes, open feedback culture with development plans
Detailed induction support and well-structured onboarding
Balance your work and life with a hybrid worktime model

Living and Working in Dubai
Dubai is a vibrant, cosmopolitan city known for its modern architecture, luxurious lifestyle, and rich cultural heritage. Living and working in Dubai offers an exceptional quality of life with world-class amenities, a safe environment, and a thriving expatriate community. Experience a dynamic blend of work and leisure in one of the world’s most exciting cities.
Ready to make a difference? Join Eaton’s Dubai Team and be part of a company shaping the future of sustainable manufacturing and power management!

We are committed to ensuring equal employment opportunities for job applicants and employees. Our recruitment processes use balanced selection criteria and avoid unlawful discrimination against applicants on the basis of their age, colour, disability, marital status, national origin, gender, gender identity, genetic information, race or racial origin, religion, sexual orientation or any other status protected or required by law.

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