Product Marketing Lead

About the Job

We re looking for a Product Marketing Lead to own how we bring our products to market and how we tell Lean s story to the world.

This role sits at the intersection of Product, Sales, and Strategy. You ll manage a team of PMMs, each mapped to one of our two product verticals (Data and Payments), while personally owning the business-wide messaging - from industry GTM to competitive positioning and investor/regulator narratives.

You ll thrive in this role if you re as comfortable writing a pitch deck as you are working with product managers on a new pricing model.

Responsibilities

• Vertical Product Marketing (team management)

  • Oversee PMMs mapped to Data, Payments & Payment Ops products

  • Guide their work on segmentation, messaging, pricing, and GTM planning

  • Ensure high-quality product content, collateral, and enablement materials

• Strategic Business Marketing

  • Oversees overall value proposition for the company across products and markets

  • Crafts and maintains Lean s full suite pitch decks for regulators, investors, and large clients

  • Leads industry-specific messaging (industry decks, use case narratives)
    Maintains the competitor matrix per market (UAE vs. KSA)

  • Maintains the industry matrix (mapping of industries to primary/secondary use cases)

  • Supports pricing strategy at the company level, especially for bundles and enterprise offers

• Go-To-Market & Enablement

  • Lead GTM planning for new product launches across both markets

  • Partner with Sales and Customer Success to drive product adoption and expansion

  • Develop sales tools (battle cards, one-pagers, case studies) that drive conversion and retention

What We re Looking For

• 5+ years of experience in B2B Product Marketing, ideally in SaaS, APIs, or fintech

• Strong grasp of usage-based pricing models, segmentation, and value-based messaging

• Experience working in (or marketing to) highly regulated or competitive industries

• Excellent written communication and storytelling skills you can turn complex into clear

• Track record of partnering with Product, Sales, and Leadership to drive GTM success

• Experience managing or mentoring junior PMMs is a big plus

• Experience marketing API- first products

• Familiarity with Open Banking, financial data, or embedded finance

NB. While we think the above experience could be important, we re keen to hear from people that believe they have valuable experience to bring to the role. If you identify with the team and mission, but not all of our requirements, then please still apply!!