Product Marketing Manager

About team.blue

team.blue was created in June 2019 by the merger of regional leading hosting providers Combell Group, Register Group and TransIP Group and offers digital presence and enablement tools such as domains, hosting, email, VPS and applications to over 2 million SME, SoHo and developer customers across Europe. The group consists of several well-known and respected brands, spanning across thirteen European countries and operating under several brand names for each jurisdiction – with a bloodline that represents total commitment to customers.

The group consists of several well-known and respected brands, with more than 40 brands across Europe and over 2.000 employees in 15 countries.

About Natro & Turhost

Natro, Turkey’s leading hosting company, is a part of team.blue family, a leading digital enabler for companies and entrepreneurs. Founded in 1999, Natro provides comprehensive product range such as Domain, web hosting, virtual & dedicated servers, trade mark services, SSL, and PCI DSS security solutions to more than 200.000 customers. Natro manages over 500.000 domains, hosts over 300.000 websites, and 2.000 dedicated servers. Throughout its 24 years of experience in the market, Natro has become a reference in technology and innovation with a focus on speed, simplicity and customer centricity.

Natro is also leading market’s technological advancements, while providing customers with complete and integrated solutions extending the existence in the market with Turhost acquisition early 2022. Turhost, established in 2004 is mostly preferred by SMBs and large organizations as a domain registrar and hosting services solutions provider. The company offers a 7/24 support service and uses high-performance NVMe SSD solutions.

Role Summary:

We are seeking a strategic, data-driven, and execution-focused Product Marketing Manager to lead our brands’ new product launches, and product’s commercial performances for our Natro & Turhost brands. This role will be the local coordinator responsible for launching new products in close coordination with group product teams and local stakeholders (IT, Customer Care, Sales, Finance), as well as tracking and improving new and current products’ commercial performances. The role will include oversight of pricing strategies, competitive analysis, and portfolio adjustments to ensure volume and revenue targets are met.

You will play a critical role in supporting the commercial planning cycle, driving data-based decisions, and leading initiatives that improve customer experience and profitability.

Key Responsibilities:

1. New Product Launch Leadership: Act as the local project lead for new product and service launches. Collaborate with Group Product Teams to ensure strategic alignment and successful localization and coordinate with IT, Customer Care, Legal, Sales, and Brand teams to ensure smooth and timely launches. Support the the development of go-to-market (GTM) strategies and execution plans.

2. Product’s Commercial Performance Management: Monitor and analyze product volume, revenue, profitability, and customer adoption metrics. Maintain ownership of product KPIs throughout the product lifecycle.

3. Pricing Strategy & Adjustments: Lead local pricing initiatives in line with budget commitments. Recommend and implement price changes or tactical pricing strategies to drive competitiveness and revenue growth.

4. Competitive Landscape Analysis: Continuously track and evaluate the competitive landscape, market trends, and consumer behavior. Benchmark product and pricing propositions against competitors to identify risks and opportunities.

5. Portfolio & Package Optimization: Review and recommend adjustments to product/package configurations based on commercial performance, customer feedback, and market conditions. Manage portfolio evolution to reduce cannibalization, improve product differentiation, and maximize margin.

6. Commercial Budget & Planning Support: Contribute to the annual and quarterly commercial planning and budget cycles.Provide input into forecasting, target setting, and business case development. Track product contribution to revenue and margin performance at a detailed level.

Qualifications & Experience:

• University degree, preferably in Marketing, Business, Economics, or a related field.
• 5+ years of experience, preferably in subscription based business in technology, in product marketing management, marketing, or commercial strategy management of B2C or B2B products in Telecom / Tech.
• Demonstrated ability to manage cross-functional teams and deliver complex projects.
• Proficient in Excel, data analysis tools, and presentation software.
• Fluent in English

Key Competencies:

• Strategic and commercial mindset
• Strong analytical skills
• Project leadership and stakeholder management
• Competitive intelligence and market awareness
• Results-driven and accountable
• Excellent communication and presentation skills