Product Marketing Manager

About Lucidya

Lucidya is the region’s leading AI-powered Unified Customer Experience platform. Our suite of solutions empowers organizations to track brand and market performance, engage customers in real-time, and uncover meaningful insights to drive growth. From Social Listening to OmniServe, AI Agents, Profiles (CDP), Surveys, and Media Monitoring, we help businesses across the Arab world deliver customer experiences that truly matter.

About the Role

As a Product Marketing Manager at Lucidya, you’ll own the go-to-market strategy and launch execution for our AI-powered solutions. You’ll define positioning, craft narratives, and build the tools our teams need to win in the market.

This role is built for someone who thrives on bringing products to market—turning technical features into compelling stories, driving adoption, and ensuring every launch lands with impact. Market research and competitive insights will fuel your strategy, but your core responsibility is clear: own the launch, drive the adoption, and make the story stick.

Responsibilities

• Lead GTM Strategy & Execution: Own launch planning end-to-end, from narrative to campaign rollout.
• Craft Positioning & Messaging: Translate complex AI capabilities into clear, compelling benefits that resonate with buyers.
• Enable Sales & Growth: Build playbooks, decks, and battlecards to ensure teams are ready to sell and win.
• Drive Adoption: Partner with Product, Marketing, and CX to design programs that increase customer uptake.
• Collaborate in Parallel: Work with Product during development to align roadmap and GTM strategy.
• Market Insights: Conduct targeted market research and competitive analysis to sharpen positioning and inform product roadmap.
Own GTM Budgeting: Lead budget planning for GTM initiatives, estimating costs across asset creation, campaign execution, and supporting activities. Ensure accurate forecasting, efficient allocation, and maximum ROI.

Daily Work

• Sync with Product to align on roadmap and prepare GTM strategy.
  
• Draft positioning docs and launch briefs for cross-functional alignment.
  
• Create and test messaging with Marketing for campaigns, websites, and lifecycle flows.
  
• Train Sales and Success teams on new features and how to pitch them.
  
• Review adoption data and feedback post-launch to adjust strategy.
  
• Share market and competitor updates that sharpen Lucidya’s edge.
  
Track GTM budgets to ensure efficient spend and ROI delivery.

Requirements

3–5 years in product marketing or GTM roles (SaaS or AI preferred).

• Proven track record of launching products and driving adoption.
  
  Experience owning GTM budget planning, forecasting, and ROI measurement.
  
  Strong skills in positioning, storytelling, and GTM execution.
  
  Experience with sales enablement and cross-functional launches.
  
  Familiarity with product communication tools (Intercom) and analytics tools (Heap).
  
  Market research/competitive analysis chops to inform GTM.
  
  Bias for action: you don’t wait for perfect conditions to move.
  

Benefits

Working for a fast paced organization that is a leader in its field

The opportunity to make an impact

22 working annual leave days