Product Marketing Manager

Product Marketing Manager – AI Solutions

About the Company

The company is a leading enterprise AI firm transforming how organizations leverage data, automation, and intelligence at scale. Their mission is to help governments, enterprises, and financial institutions deploy trusted AI solutions that drive measurable impact — from operational efficiency to strategic foresight.

They build advanced analytics, natural language processing, and machine learning systems designed for complex, data-rich environments, partnering with global enterprises and public sector organizations to accelerate responsible AI adoption.

The Role

The company is seeking a Product Marketing Manager to lead go-to-market strategy, product positioning, and messaging across its AI portfolio.

This person will play a pivotal role in translating technical innovation into clear commercial value — ensuring customers and partners understand how the company’s AI solutions solve critical business challenges. The role sits at the intersection of Product, Sales, and Strategy teams and requires both strategic vision and executional capability.

Key Responsibilities

Go-To-Market Strategy

• Develop and execute go-to-market plans for new AI products and feature launches.
• Define audience segmentation, value propositions, and positioning frameworks.
• Support demand generation and commercial strategy in partnership with sales and BD teams.

Messaging & Positioning

• Create clear, differentiated messaging for AI and data-driven solutions.
• Develop collateral including product decks, case studies, and sales enablement materials.
• Ensure consistency in tone, positioning, and brand across all channels.

Market & Competitive Intelligence

• Conduct market and competitor research to inform product and pricing strategies.
• Identify customer insights and industry trends to refine GTM approaches.
• Deliver regular feedback loops between marketing, product, and sales teams.

Sales Enablement & Demand Support

• Build toolkits and resources that help commercial teams communicate product value.
• Collaborate on campaigns, webinars, and content that drive awareness and adoption.
• Measure campaign performance and optimize messaging based on data-driven insights.

Requirements

• 5+ years’ experience in product marketing, ideally within SaaS, enterprise software, or AI/ML sectors.
• Proven experience developing go-to-market strategies and executing product launches.
• Strong understanding of enterprise buying cycles and B2B marketing frameworks.
• Excellent written and verbal communication skills, with the ability to simplify complex technology.
• Strong analytical mindset and familiarity with data-driven marketing metrics.
• Ability to work cross-functionally with Product, Engineering, and Sales teams.