Product Marketing Manager - Growth Products

Key Responsibilities

• Go-to-Market Strategy: Plan and execute GTM launches for new products, features, and campaigns in collaboration with product, marketing, and regional teams.
• Positioning & Messaging: Develop compelling narratives and value propositions tailored to different customer segments.
• Market Insights: Conduct market and competitor research to identify opportunities, threats, and emerging trends.
• User Understanding: Analyze data and gather feedback to translate user insights into product and marketing improvements.
• Cross-Functional Collaboration: Work closely with Product, Branding, and Regional teams to ensure consistent and effective communication.
• Content & Enablement: Create product marketing assets (e.g., one-pagers, FAQs, decks, videos) to support sales, PR, and user education.
• Performance Tracking: Define and measure KPIs for product campaigns, reporting on outcomes and key learnings.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3-6 years of experience in product marketing, ideally within the crypto or technology sectors.
• Strong understanding of cryptocurrency, blockchain, and financial markets.
• Proven track record of executing GTM strategies and managing cross-functional projects.
• Excellent communication skills in English (additional languages are a plus).
• Analytical and data-driven mindset with strong storytelling capabilities.
• Comfortable working in a fast-paced, global, and collaborative environment.